Strategi Pemasaran Pendidikan Dalam Meningkatkan Minat Peserta Didik Baru Di SMP Al Ikhlash Mulyorejo Dalegan Panceng Gresik

Abstract

The level of competition in the world of education is currently very high and schools are required to be able to implement educational marketing strategies in an innovative, effective and efficient manner. This marketing activity requires a basic marketing concept that is based on marketing interests and customer needs and desires. Education marketing strategies have a very important position because currently the world has entered the era of globalization, where in this era everything is advanced and sophisticated and the competitive climate has entered all aspects of human life. This educational marketing activity cannot be done using traditional methods but also requires special abilities so that educational output has high competitiveness to be able to compete at national and international levels. The paradigm in viewing education has now begun to shift, where initially education was viewed and studied as a social aspect, and now society views education as a corporation