Opportunity Jurnal Penelitian dan Pengabdian Masyarakat
type: channel
description: Opportunity Research and Community Service Journal is a scientific journal resulting from field research and literature and the results of Community Service activities (PkM) published by the Faculty of Economics and Islamic Business, Sunan Drajat University, Lamongan, East Java. Published twice a year, in June and December. Opportunity Research and Community Service Journal covers the fields of Islamic Economics and Business P-ISSN : 2988-621X E-ISSN : 2988-5124
publisher: Faculty of Economics and Islamic Business, Sunan Drajat University, Lamongan
language: en
publication name: Opportunity Jurnal Penelitian dan Pengabdian Masyarakat
issn: 2988-621X
items: PENDAMPINGAN MASYARAKAT DALAM PEMANFAATAN TPS3R DESA KRANJI KECAMATAN PACIRAN KABUPATEN LAMONGAN
items: PENGARUH CURRENT RATIO (CR) TERHADAP NET PROFIT MARGIN (NPM) PADA PERUSAHAAN MANUFAKTUR SUB SEKTOR INDUSTRI BARANG KONSUMSI
items: PENGUATAN DIGITALISASI DAN REBRANDING TERHADAP PELAKU UMKM DI DESA CANDIREJO KABUPATEN MAGETAN
items: fatwa KETENTUAN FATWA TERKAIT PRODUK PENGHIMPUNAN DANA PADA LKS ASPEK HUKUM & ETIKA
items: Analisis Likuiditas, Solvabilitas dan Profitabilitas kinerja perusahaandi PT. Asia Sejahtera Mina TB
items: PERAN MANAJEMEN KEUANGAN DALAM PENGELOLAAN UMKM UNTUK MENINGKATKAN KEBERLANJUTAN BISNIS
items: ANALISIS FAKTOR FAKTOR YANG MEMPENGARUHI KINERJA REKSA DANA SAHAM DI PASAR MODAL
items: PENGELOLAAN BAITUL MAAL PADA MASA KHULAFAURRASYIDIN DAN PENERAPANNYA DI INDONESIA
items: IMPLEMENTASI MEKANISME PASAR MADINAH DALAM MENDORONG EKONOMI BERKELANJUTAN
items: AN ISLAMIC ECONOMICS AS A PILLAR OF CIVILIZATION: EXPLORING SOLUTIONS TO MODERN GLOBAL ECONOMIC CHALLENGES
items: https://ejournal.unsuda.ac.id/index.php/Opportunity/article/view/1387
items: THE EFFECTIVENESS OF ISLAMIC BUSINESS ETHICS IN BUILDING TRUST IN THE DIGITAL ECONOMY ERA FROM THE PERSPECTIVE OF ISLAMIC HISTORY
items: ANALISIS LIKUIDITAS DAN PERPUTARAN MODAL KERJA PT ASTRA AGRO LESTARI TBK: UPAYA OPTIMALISASI KEUANGAN
items: EDUKASI LITERASI KEUANGAN DAN PENANAMAN KESADARAN PENTINGNYA MENABUNG SEJAK DINI DI MI IHYAUL ULUM DESA BLURI
items: PENGOLAHAN LIMBAH PERTANIAN TONGKOL JAGUNG (MENJADI BRIKET) BERNILAI EKONOMI BAGI MASYARAKAT DESA TEBLURU
items: Waqaf Produktif: Menggerakkan Perekonomian Rakyat Menuju Ketahanan Ekonomi Berkelanjutan
items: Pendampingan Pengelolaan Bazaar Pekan Wirausaha dan Kreasi Seni Siswa Madrasah Ibtidaiyah
items: Pendampingan Pengembangan Usaha Kerajinan Tumbu di Dusun Bango, Payaman dengan Participatory Action Research
items: Pengaruh Digital Marketing Terhadap Peningkatan Pendapatan Petis Rojoro Hj. Nur Mawaddah Klampis Timur
items: Jual Beli yang Dilarang (Fasid/Bathil) dalam Pandangan Hukum Islam
items: Pendampingan Pemasaran Bisnis Katering Ibu-ibu PKK melalui Pemanfaatan Digital Marketing melaui Aplikasi WhatsApp Business di Dusun Petiyin Solokuro Lamongan
items: Pemberdayaan UMKM melalui Digital Marketing di Desa Tenggulun Kecamatan Solokuro Kabupaten Lamongan
items: Urgensi Strategi Pemasaran UMKM Pada Era Digital
items: Penyuluhan Metode Pembayaran QRIS/Scan QR Code pada Pelaku UMKM di Desa Banjarwati Kec. Paciran
items: Pendampingan dan Sosialisasi Pembuatan Lapak Online Berbasis Digital Marketing untuk Meningkatan Pendapatan Pedagang Pasar Sunan Drajat Lamongan
items: Pentingnya Manajemen Perkantoran dan Informasi dalam Sebuah Organisasi
items: Urgensi Branding Produk dan Nomor Izin Berusaha (NIB) bagi Pelaku Usaha Mikro Kecil dan Menengah (UMKM) di Desa Rumpuk
items: Kepemimpinan Islami Manajer Persada TV Lamongan dalam Kinerja Karyawan
items: Pemberdayaan Santri melalui Aplikasi Kedungsantren Mobile dalam Pengelolaan Keuangan di PPSD Kedungsantren Desa Campurejo Kabupaten Bojonegoro
items: Pemberdayaan Wali Santri melalui Usaha Brownis di Pondok Pesantren Hidayatul Mubtadi’in Wedi Kapas Bojonegoro

PENDAMPINGAN MASYARAKAT DALAM PEMANFAATAN TPS3R DESA KRANJI KECAMATAN PACIRAN KABUPATEN LAMONGAN
type: item
description: Penelitian ini bertujuan untuk menganalisis proses pendampingan masyarakat dalam pemanfaatan Tempat Pengolahan Sampah Reduce, Reuse, Recycle (TPS3R) di Desa Kranji, Kecamatan Paciran, Kabupaten Lamongan. Pendampingan dilakukan melalui tahapan sosialisasi, edukasi, pelatihan teknis, dan penguatan kelembagaan masyarakat. Metode yang digunakan meliputi observasi, wawancara, pendampingan partisipatif, serta evaluasi implementasi pengelolaan sampah. Hasil penelitian menunjukkan bahwa pendampingan mampu meningkatkan kapasitas masyarakat dalam memilah dan mengolah sampah, memperkuat kelembagaan pengelolaan TPS3R, serta mendorong perubahan perilaku ekologis masyarakat. Keberadaan TPS3R terbukti mengurangi volume sampah yang masuk ke TPA dan menghasilkan nilai ekonomi melalui produk kompos serta pemanfaatan kembali sampah anorganik. Secara keseluruhan, program ini menunjukkan bahwa pengelolaan sampah berbasis masyarakat yang didukung pendampingan intensif mampu menciptakan sistem pengelolaan sampah yang berkelanjutan dan berbasis pemberdayaan komunitas.
subject: Articles
  topic: section
subject: Pendampingan
  topic: keywords
subject: TPS3R
  topic: keywords
subject: pengelolaan sampah
  topic: keywords
subject: pemberdayaan masyarakat
  topic: keywords
subject: lingkungan
  topic: keywords
creator: Siswadi Siswadi
creator: Ahmad Afan Zaini
creator: M. Habibi Alauddin Al-Falih
rights: Copyright (c) 2026 Siswadi Siswadi https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-19
publication date: 2026-01-19
starting page: 64
ending page: 77
doi: 10.55352/x4t53312

PENGARUH CURRENT RATIO (CR) TERHADAP NET PROFIT MARGIN (NPM) PADA PERUSAHAAN MANUFAKTUR SUB SEKTOR INDUSTRI BARANG KONSUMSI
type: item
description: This study aims to determine the Effect of Current Ratio (CR) on Net Profit Margin (NPM) in Manufacturing Companies in the Consumer Goods Industry Sub-Sector Listed on the Indonesia Stock Exchange for the 2015-2019 Period. The method used in this study is Panel Data Regression Analysis. The population in this study uses the financial statements of Manufacturing Companies in the Consumer Goods Industry Sector Listed on the Indonesia Stock Exchange. The sample in this study is Purposive Sampling. The data analysis techniques used are financial ratio analysis, descriptive statistical analysis, statistical analysis through the EVIEWS calculation stages using EVIEWS version 10. The method used in this study is Panel Data Regression Analysis. Based on the partial test results, it shows that the Current Ratio (CR) has a significant effect on Net Profit Margin (NPM).
subject: Articles
  topic: section
subject: Current Ratio (CR)
  topic: keywords
subject: Debt To Equity Ratio (DER)
  topic: keywords
subject: Net Profit Margin (NPM)
  topic: keywords
creator: Sal Syabilah Novianti
creator: Ajimat Ajimat
creator: Annisa Alifa Ramadhani
rights: Copyright (c) 2025 Ajimat Ajimat, Sal Syabilah Novianti, Annisa Alifa Ramadhani https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-07-30
publication date: 2025-07-30
starting page: 66
ending page: 89
doi: 10.55352/mtedbs82

PENGUATAN DIGITALISASI DAN REBRANDING TERHADAP PELAKU UMKM DI DESA CANDIREJO KABUPATEN MAGETAN
type: item
description: The Thematic Community Service Program (KKN-T) conducted by Universitas PGRI Madiun in Candirejo Village, Magetan Regency, was strategically focused on community empowerment through a series of integrated initiatives. Core programs included the digitalization of administrative management for community health posts (posyandu), nutrition workshops for mothers, mentoring in digital marketing and product rebranding for MSMEs, the development of Community Reading Gardens (Taman Baca Masyarakat), training in Smart Digital Finance, as well as the establishment of Sustainable Food Houses and Organic Gardens. A flagship initiative centered on strengthening digital transformation among MSMEs, aiming to enhance digital literacy, expand market access, and improve the competitiveness of local products. Field observations identified several key challenges, including low digital literacy, overreliance on manual record-keeping, and limited understanding of digital platforms. These issues were attributed to insufficient training programs, inadequate technological infrastructure, and resistance to change. Structured interventions—comprising targeted training, technology provision, and intensive mentoring—proved effective in addressing these barriers. The program contributed significantly to administrative efficiency, improved the quality of community health services, and optimized MSME marketing strategies through digital platforms and competitive pricing. The findings underscore that digital transformation serves as a critical driver in achieving sustainable competitive advantage for local MSMEs amid the digital disruption era.
subject: Articles
  topic: section
subject: KKN-T
  topic: keywords
subject: MSMEs
  topic: keywords
subject: community empowerment
  topic: keywords
subject: digitalization
  topic: keywords
subject: digital marketing
  topic: keywords
creator: Reza Kusuma Setyansah
creator: Muh Nur Luthfi Azis
rights: Copyright (c) 2025 Reza Kusuma Setyansah, Muh Nur Luthfi Azis https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-07-30
publication date: 2025-07-30
starting page: 57
ending page: 65
doi: 10.55352/7bdzt498

fatwa KETENTUAN FATWA TERKAIT PRODUK PENGHIMPUNAN DANA PADA LKS ASPEK HUKUM & ETIKA
type: item
description: This study discusses the fatwas of the National Sharia Council of the Indonesian Ulema Council (DSN-MUI) regarding fundraising products in Sharia Financial Institutions (LKS), particularly in the form of savings, demand deposits, and term deposits. LKS are financial institutions that operate based on sharia principles derived from the Qur'an and hadith, avoiding the practice of riba (interest) and transactions that contradict Islamic law. This study emphasizes the importance of understanding the fatwas governing these products to ensure that the management of funds adheres to sharia principles. Through a normative and empirical legal approach, this article explores the mechanisms of fundraising in Islamic banking, particularly through Mudharabah and Wadi'ah contracts. The primary aim of this study is to provide guidance for the public in selecting Sharia-compliant fundraising products and to understand the rights and obligations of customers in transactions with LKS. This article also examines the legal and ethical implications of DSN-MUI fatwas regarding savings, demand deposits, and term deposits, as well as the challenges faced in implementing these products in Indonesia.
subject: Articles
  topic: section
subject: Syariah Financial Institutions
  topic: keywords
subject: Fatwa
  topic: keywords
subject: Fundraising
  topic: keywords
subject: Sharia
  topic: keywords
subject: DSN-MUI
  topic: keywords
creator: muhamad ragiel saputra
rights: Copyright (c) 2025 muhamad ragiel saputra https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-07-30
publication date: 2025-07-30
starting page: 42
ending page: 56
doi: 10.55352/w3z8r905

Analisis Likuiditas, Solvabilitas dan Profitabilitas kinerja perusahaandi PT. Asia Sejahtera Mina TB
type: item
description: This article discusses the influence of liquidity, solvency, and profitability on the company's performance in PT. Asia Sejahtera Mina TBK. This study aims to analyze how these three variables contribute to the company's financial performance. The method used is multiple regression analysis with data taken from the company's financial statements for the last five years. The results of the study show that liquidity has a positive and significant influence on the company's performance, while solvency shows a varied influence. Profitability has also proven to contribute significantly to improving the company's performance. This finding provides insight for company management in making strategic decisions to improve the financial performance and competitiveness of PT. Asia Sejahtera Mina Tbk in the market.
subject: Articles
  topic: section
subject: likuiditas
  topic: keywords
subject: solvabilitas
  topic: keywords
subject: profitabilitas
  topic: keywords
creator: Rida Latifah Rida latifah
creator: Nazwa Norsa’adah Nazwa Norsa’adah
creator: Isra Misra Isra Misra
rights: Copyright (c) 2025 Rida Latifah Rida Latifah, Rida Latifah Rida latifah, Nazwa Norsa’adah Nazwa Norsa’adah, Isra Misra Isra Misra https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-19
publication date: 2026-01-19
starting page: 21
ending page: 38
doi: 10.55352/hhh5pc85

PERAN MANAJEMEN KEUANGAN DALAM PENGELOLAAN UMKM UNTUK MENINGKATKAN KEBERLANJUTAN BISNIS
type: item
description: This study analyzes the role of financial management in the management of MSMEs to support business sustainability. Using a descriptive qualitative method based on literature studies, this study collects data from various reliable literature during the period 2017–2024. The focus of the research includes financial management strategies such as transaction recording, cash flow management, the use of technology, and financial literacy. The results show that good financial literacy and the application of modern technology greatly affect the efficiency and sustainability of MSMEs. Proper financial management helps MSMEs overcome challenges such as access to capital, financial records, and cost efficiency. Support from the government through the Kredit Usaha Rakyat (KUR) program and financial training is a strategic step to increase the competitiveness of MSMEs in the global market.
subject: Articles
  topic: section
subject: Financial management
  topic: keywords
subject: MSMEs
  topic: keywords
subject: Business Sustainability
  topic: keywords
subject: Financial Literacy
  topic: keywords
creator: Alfiatus Sholeha
creator: Afia Nurafifah
creator: Isra Misra
rights: Copyright (c) 2025 Alfiatus Sholeha, Afia Nurafifah, Isra Misra https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-07-30
publication date: 2025-07-30
starting page: 18
ending page: 41
doi: 10.55352/9r0g1k79

ANALISIS FAKTOR FAKTOR YANG MEMPENGARUHI KINERJA REKSA DANA SAHAM DI PASAR MODAL
type: item
description: The results of the analysis found three main categories of variables that affect the performance of stock mutual funds: macroeconomic variables (inflation, interest rates, and exchange rates); mutual fund characteristics (size, age, and operational costs); and the ability of investment managers (the ability to choose securities and the ability to determine market time). While the influence of interest rates and exchange rates varies, the findings show that inflation generally has a negative impact on the performance ofstockmutual funds. The age ofmutualfunds usually has a positive impact on performance. This study shows that a holistic approach to assessing stock mutual funds is very important for investors; that investment managers should have a better ability to choose securities; and that regulators should make policies that increase the transparency and effectiveness of the mutual fund industry. This research increases our understanding ofthe dynamics ofstock mutual fund performance and shows areas that require further research in the context of the ever-changing capital market
subject: Articles
  topic: section
subject: Mutual Funds
  topic: keywords
subject: Investment
  topic: keywords
subject: Macroeconomic Factors
  topic: keywords
creator: Uswatun Hasanah
creator: Nurdea Wulandari
creator: Isra Misra
rights: Copyright (c) 2025 Uswatun Hasanah, Nurdea Wulandari, Isra Misra https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-07-30
publication date: 2025-07-30
starting page: 1
ending page: 17
doi: 10.55352/x9yhf446

PENGELOLAAN BAITUL MAAL PADA MASA KHULAFAURRASYIDIN DAN PENERAPANNYA DI INDONESIA
type: item
description: Baitul Maal merupakan lembaga keuangan publik Islam yang mengelola pendapatan dan pengeluaran negara berdasarkan syariat Islam. Baitul Maal yang telah ada sejak zaman Nabi Muhammad SAW dan semakin terstruktur pada masa Khulafaur Rasyidin, memiliki peran penting dalam penyaluran kesejahteraan melalui zakat, infaq, shadaqah, dan pajak lainnya. Penelitian ini mengkaji peran Baitul Maal pada masa Khulafaur Rasyidin dan penerapannya dalam konteks Indonesia modern. Dengan menggunakan metode penelitian kepustakaan, ditemukan bahwa sumber dana utama Baitul Maal adalah zakat, jizyah, kharaj, dan fa'i. Khalifah Umar bin Khattab menetapkan sistem administrasi modern seperti al-diwan. Di Indonesia, Baitul Maal telah bertransformasi menjadi Lembaga Keuangan Mikro Islam (LKMS) melalui Baitul Maal Wat Tamwil (BMT) untuk mendukung pemberdayaan ekonomi masyarakat kecil, yang mencerminkan adaptasi terhadap kebutuhan ekonomi modern dengan tetap menjaga prinsip-prinsip Syariah.
subject: Articles
  topic: section
subject: BaitulMaal
  topic: keywords
subject: KhulafaurRasyidin
  topic: keywords
subject: BaitulMaalWatTamwil
  topic: keywords
creator: Ichsanul Reihan Adel
creator: Muhammad Adnan Azzaki
rights: Copyright (c) 2026 Ichsanul Reihan Adel, Muhammad Adnan Azzaki https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-19
publication date: 2026-01-19
starting page: 1
ending page: 20
doi: 10.55352/634dey54

IMPLEMENTASI MEKANISME PASAR MADINAH DALAM MENDORONG EKONOMI BERKELANJUTAN
type: item
description: This study examines the role of the Medina market mechanism in supporting the achievement of a sustainable economy. The Medina market, established by the Prophet Muhammad, provides a fair, transparent, and monopolistic market model, and prioritizes balance between economic, social, and environmental aspects. Through the principle of prohibition of usury, price control, and redistribution of wealth through zakat and alms, the Medina market not only ensures economic sustainability, but also creates social justice and solidarity between communities. The research method used is a literature study with a descriptive-analytical approach. This study concludes that the principles applied in the Medina market can be used as a reference in efforts to overcome social and economic inequality in the modern era. Furthermore, the zakat and alms system implemented at that time proved to be an effective instrument in reducing poverty and improving wealth distribution. In the context of today's global economy, the values contained in the Medina market mechanism can make a significant contribution to more inclusive and sustainable economic development. Therefore, the application of the Medina market principles in the future, by considering changes in the times and the needs of society, can lead to the achievement of sustainable development goals.
subject: Articles
  topic: section
subject: Medina Market
  topic: keywords
subject: Sustainable Economy
  topic: keywords
subject: Zakat
  topic: keywords
subject: Social Justice
  topic: keywords
creator: Muhammad Syauqi Yunilhamri
creator: Muhammad Adnan Azzaki
rights: Copyright (c) 2026 Muhammad Syauqi Yunilhamri, Muhammad Adnan Azzaki https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-19
publication date: 2026-01-19
starting page: 39
ending page: 63
doi: 10.55352/54j47s21

AN ISLAMIC ECONOMICS AS A PILLAR OF CIVILIZATION: EXPLORING SOLUTIONS TO MODERN GLOBAL ECONOMIC CHALLENGES
type: item
description: Islamic economics has played a crucial role in supporting classical Islamic civilization, particularly during the Abbasid Caliphate and Andalusia. Based on principles of justice, equality, and sustainability, Islamic economics integrates material and spiritual aspects in economic management. Instruments such as zakat, waqf, and the prohibition of riba have proven effective in promoting fair wealth redistribution, social stability, and sustainable development.This study aims to examine the relevance of Islamic economic principles in addressing modern global economic challenges, such as social inequality, financial crises, and environmental degradation. Using a literature review with a descriptive approach, this study analyzes how zakat, waqf, and the prohibition of riba can provide solutions to these issues. The findings show that zakat and waqf play a significant role in reducing social inequality and supporting sustainable development, while the prohibition of riba helps ensure economic stability by avoiding speculation. The study concludes that the application of Islamic economic principles can provide solutions for building a more just and sustainable civilization in the modern era.
subject: Articles
  topic: section
subject: Ekonomi keislaman
  topic: keywords
subject: Pilar Peradaban
  topic: keywords
subject: Tantangan Ekonomi
  topic: keywords
creator: Nanda Ega Rupita
creator: Adnan Azzaki
rights: Copyright (c) 2026 Nanda Ega Rupita https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-19
publication date: 2026-01-19
starting page: 78
ending page: 95
doi: 10.55352/g5wqxv69

https://ejournal.unsuda.ac.id/index.php/Opportunity/article/view/1387
type: item
title: PEMBERDAYAAN EKONOMI KREATIF MELALUI SEMINAR KEWIRAUSAHAAN DAN PELATIHAN PEMBUATAN BANANA ROLL UNTUK MENINGKATKAN SEMANGAT BERWIRAUSAHA DAN BERINIOVASI BAGI MASYARAKAT DUSUN SEJAJAR DESA PAYAMAN KECAMATAN SOLOKURO
description: Sware Community service with the theme of entrepreneurship is a program of community service activities that focuses on entrepreneurial activities. Community service in Parallel Hamlet, Payaman Village, Solokuro District, Lamongan Regency by group 7 KKN INSUD which focuses on the problem of the lack of community potential in entrepreneurship which is still lacking so it needs to be motivated and innovated so that it has an entrepreneurial spirit. By going through the Participatory Action Research (PAR) approach, in which this approach is to get results or changes and new innovations that occur to women in parallel hamlets. This entrepreneurial activity assistance is aimed at housewives who are already entrepreneurs or those who have not started their own businesses. This entrepreneurial assistance is through training on making banana rolls, starting from production to marketing and promotion systems, and also providing socialization about entrepreneurship by providing understanding to mothers to foster a creative and innovative entrepreneurial spirit. The result of this series of community service activities is to provide new ideas for making banana rolls and more modern marketing, as well as other results in the form of designs in the form of logos, brands and others
subject: Articles
  topic: section
subject: Creative Economy
  topic: keywords
subject: Enterpreneurship
  topic: keywords
subject: PkM
  topic: keywords
creator: Abdullah Zawawi
creator: Siswadi Siswadi
creator: Fahud Fahruddin
creator: Kholifatur Rosidah
creator: Robiah Adewiyah
rights: Copyright (c) 2024 Abdullah Zawawi, Siswadi Siswadi, Fahud Fahruddin, Kholifatur Rosidah, Robiah Adewiyah https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-12-31
publication date: 2024-12-31
starting page: 201
ending page: 212
doi: 10.55352/ojppm.v2i2.1387

THE EFFECTIVENESS OF ISLAMIC BUSINESS ETHICS IN BUILDING TRUST IN THE DIGITAL ECONOMY ERA FROM THE PERSPECTIVE OF ISLAMIC HISTORY
type: item
description: The phenomenon crisis of trust in today's digital economy is increasingly surfacing due to lack of transparency, data manipulation, and unethical business practices, especially in the e-commerce and fintech sectors. This research aims to explore the relevance and applicability of the principles of Islamic business ethics-honesty, fairness, justice, and equity. principles-honesty, fairness, social responsibility, and the prohibition of usury-as a solution to build trust in global digital business. solution to building trust in global digital business. The method used is a descriptive qualitative approach through literature review and content analysis to identify how Islamic ethical values content analysis to identify how Islamic ethical values can be implemented in the digital business environment. The research results show that the principles of honesty and transparency are very important to increase consumer consumer trust, especially in the delivery of product information and protection of personal data. Corporate social responsibility implementation has proven to be able to strengthen reputation and provide tangible benefits to society. society. In addition, the prohibition of usury is an important foundation in creating economic justice in Islamic fintech business models. creating economic justice in the sharia fintech business model that prioritizes profit-sharing schemes. business model that prioritizes profit-sharing schemes. This research recommends the principles of principles of Islamic business ethics as a strong foundation to face the ethical challenges and trust crisis in the digital era. ethical challenges and crisis of trust in the digital era.
subject: Articles
  topic: section
subject: Islamic business ethics
  topic: keywords
subject: trust
  topic: keywords
subject: digital economy
  topic: keywords
creator: Hafidza Sanshia Arum
creator: Adnan Azzaki
rights: Copyright (c) 2024 Hafidza Sanshia Arum, Adnan Azzaki https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-12-31
publication date: 2024-12-31
starting page: 181
ending page: 200
doi: 10.55352/ojppm.v2i2.1378

ANALISIS LIKUIDITAS DAN PERPUTARAN MODAL KERJA PT ASTRA AGRO LESTARI TBK: UPAYA OPTIMALISASI KEUANGAN
type: item
description: Artikel ini membahas peran penting pengelolaan likuiditas dan perputaran modal kerja dalam mendukung stabilitas keuangan dan keberlanjutan bisnis di PT Astra Agro Lestari Tbk, salah satu perusahaan terkemuka di sektor agribisnis Indonesia. Melalui analisis rasio keuangan, khususnya Current Ratio dan perputaran modal kerja, artikel ini mengeksplorasi bagaimana strategi pengelolaan keuangan dapat meningkatkan efisiensi operasional dan profitabilitas perusahaan. Selain itu, artikel ini juga menyoroti tantangan dalam pengelolaan likuiditas dan memberikan rekomendasi untuk memperkuat kinerja keuangan. Dengan demikian, pengelolaan likuiditas dan modal kerja yang efektif tidak hanya berfungsi sebagai indikator kesehatan keuangan, tetapi juga sebagai faktor penentu keberlanjutan bisnis dalam industri agribisnis yang kompetitif. This article discusses the crucial role of liquidity management and working capital turnover in supporting financial stability and business sustainability at PT Astra Agro Lestari Tbk, one of Indonesia's leading agribusiness companies. Through an analysis of financial ratios, particularly the Current Ratio and working capital turnover, this article explores how financial management strategies can enhance operational efficiency and profitability. Additionally, the article highlights the challenges in managing liquidity and provides recommendations to strengthen financial performance. Effective liquidity and working capital management thus serve not only as indicators of financial health but also as key factors in ensuring business sustainability in the competitive agribusiness industry.
subject: Articles
  topic: section
subject: Agribusiness
  topic: keywords
subject: Finance
  topic: keywords
subject: Liquidity
  topic: keywords
subject: PT Astra Agro Lestari Tbk
  topic: keywords
subject: Working Capital Turnover
  topic: keywords
creator: Muhamad Ragiel Saputra
creator: Achmad Rayhan Maulidan
creator: Isra Misra
rights: Copyright (c) 2024 Muhamad Ragiel Saputra, Achmad Rayhan Maulidan, Isra Misra https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-12-31
publication date: 2024-12-31
starting page: 170
ending page: 180
doi: 10.55352/ojppm.v2i2.1319

EDUKASI LITERASI KEUANGAN DAN PENANAMAN KESADARAN PENTINGNYA MENABUNG SEJAK DINI DI MI IHYAUL ULUM DESA BLURI
type: item
description: Pengelolaan keuangan sangat penting untuk masa depan. Salah satu cara mengelola uang ialah menabung. Kesadaran menabung perlu ditumbuhkan sejak usia dini. Oleh karena itu perlu dilakukan edukasi literasi keuangan kepada peserta didik agar memiliki pemahaman dan keterampilan literasi keuangan. Kegiatan ini dilakukan dalam rangka Kuliah Kerja Nyata Institut Pesantren Sunan Drajat Lamongan. Pendekatan yang dilakukan dalam pengabdian kepada masyarakat dilakukan dengan model Participatory Action Research (PAR). Hasil dari kegiatan edukasi literasi keuangan ini bertambahnya semangat peserta didik untuk menabung, meningkatkan pengetahuan mengenai lierasi keungan dan pengetahuan mengenai menabung seperti arti menabung, manfaat menabung dan cara atau tips menabung yang dapat diterapkan menjadi kebiasaan menabung peserta didik kelas 4 MI Ihyaul Ulum Desa Bluri. Financial management is very important for the future. One way to manage money is to save. Awareness of saving needs to be raised from an early age. Therefore, it is necessary to provide financial literacy education to students so that they have financial literacy understanding and skills. This activity was carried out in the context of the Real Work Lecture at the Sunan Drajat Lamongan Islamic Boarding School Institute. The approach taken in community service is carried out using the Participatory Action Research (PAR) model. The results of this financial literacy education activity increased students' enthusiasm for saving, increased knowledge about financial literacy and knowledge about saving such as the meaning of saving, the benefits of saving and ways or tips for saving that can be implemented into the savings habits of class 4 students at MI Ihyaul Ulum, Bluri Village.
subject: Articles
  topic: section
subject: Financial literacy, saving awareness, Madrasah Ibtidaiyah
  topic: keywords
subject: Kesadaran menabung
  topic: keywords
subject: , Literasi keuangan
  topic: keywords
subject: Madrasah Ibtidaiyah
  topic: keywords
creator: Pusvyta Sari
creator: Dymas Yulia Putri Kusumaningtyas
creator: Amir Fadhlan Hakim
creator: Bagus Fahmi Arrochman
creator: Uma Ayu Salamah
creator: Vela Amalia Fitriana
rights: Copyright (c) 2024 Pusvyta Sari, Dymas Yulia Putri Kusumaningtyas, Amir Fadhlan Hakim, Bagus Fahmi Arrochman, Uma Ayu Salamah, Vela Amalia Fitriana https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-12-31
publication date: 2024-12-31
starting page: 161
ending page: 169
doi: 10.55352/ojppm.v2i2.1246

PENGOLAHAN LIMBAH PERTANIAN TONGKOL JAGUNG (MENJADI BRIKET) BERNILAI EKONOMI BAGI MASYARAKAT DESA TEBLURU
type: item
description: Limbah hasil dari kegiatan Pertanian Masyarakat desa Tebluru Kecamatan Solokuro Kabupaten Lamongan semakin hari semakin menumpuk. Pengelolaan limbah rumah tangga yang semakin hari semakin menumpuk di desa Tebluru ini menjadi focus penting pemerintaah desa Tebluru agar tidak menimbulkan pencemaran lingkungan, alhasil dari beberapa limbah masyarakat desa tebluru dibuang di Tempat Pembuangan Akhir Sampah Desa dan juga ada yang dibakar di tempat pembakaran. Dalam Hal ini mahasiswa Kuliah Kerja Nyata yang berbasis menggunakan metode PAR menemukan terobosan baru dalam mengolah limbah pertanian tongkol jagung menjadi briket yang bernilai ekonomi bagi Masyarakat Desa Tebluru. The waste resulting from community farming activities in Tebluru Village, Solokuro District, Lamongan Regency is piling up day by day. The management of household waste, which is increasingly accumulating in Tebluru village, is an important focus for the Tebluru village government so as not to cause environmental pollution, as a result, some of the waste of the Tebluru village community is disposed of at the Village Waste Final Disposal Site and some is also burned in an incinerator. In this case, students from the Real Work Lecture based on the PAR method found a new breakthrough in processing corncob agricultural waste into briquettes that have economic value for the Tebluru Village Community.
subject: Articles
  topic: section
subject: Nilai Ekonomi
  topic: keywords
subject: Pengolahan Limbah
  topic: keywords
subject: Tongkol Jagung Menjadi Briket
  topic: keywords
creator: Abdullah Hasan Busri
creator: Muhammad Tengku
creator: Dewi Wulansari
creator: Fatiin Khalimatus Zahro Ashari
rights: Copyright (c) 2024 Abdullah Hasan Busri Busri, Muhammad Tengku Ardiansyah, Dewi Wulansari Wulansari, Fatiin Khalimatus Zahro Ashari Ashari https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-12-31
publication date: 2024-12-31
starting page: 146
ending page: 160
doi: 10.55352/ojppm.v2i2.1086

Waqaf Produktif: Menggerakkan Perekonomian Rakyat Menuju Ketahanan Ekonomi Berkelanjutan
type: item
description: The debate about community economic development, productive waqf has become a main topic. In the midst of global economic challenges and uncertainty, productive waqf has emerged as an innovative solution to increase the economic resilience of the people. This research aims to explore the potential of productive waqf in moving the people's economy towards sustainable economic resilience. The method used is a qualitative approach with a literature review, which combines descriptive analysis to understand the role of productive waqf in economic development. The data used is secondary data obtained from various sources such as reports, journals, articles and other documents. The qualitative approach allows researchers to explore in depth how productive waqf can contribute to improving the welfare of the people and long-term economic stability. The research results show that productive waqf has great potential in optimizing people's assets for economic activities, creating jobs, and supporting various social programs. With good management, productive waqf can become an important instrument in achieving sustainable economic resilience. This research is expected to provide insight for policy makers and waqf practitioners in implementing effective productive waqf strategies. Perdebatan tentang pengembangan ekonomi masyarakat, wakaf produktif telah menjadi topik utama. Di tengah tantangan ekonomi global dan ketidakpastian, wakaf produktif muncul sebagai solusi inovatif untuk meningkatkan ketahanan ekonomi umat. Penelitian ini bertujuan untuk mengeksplorasi potensi wakaf produktif dalam menggerakkan ekonomi umat menuju ketahanan ekonomi yang berkelanjutan. Metode yang digunakan adalah pendekatan kualitatif dengan kajian literatur, yang menggabungkan analisis deskriptif untuk memahami peran wakaf produktif dalam pembangunan ekonomi. Data yang digunakan merupakan data sekunder yang diperoleh dari berbagai sumber seperti laporan, jurnal, artikel, dan dokumen lainnya. Pendekatan …
subject: Articles
  topic: section
subject: Wakaf Produktif
  topic: keywords
subject: Ekonomi Umat
  topic: keywords
subject: Ekonomi Berkelanjutan
  topic: keywords
creator: Sugianto
creator: Fadhel Mohammad
rights: Copyright (c) 2024 Sugianto, Fadhel Mohammad https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-06-09
publication date: 2024-06-09
starting page: 136
ending page: 145
doi: 10.55352/ojppm.v2i1.946

Pendampingan Pengelolaan Bazaar Pekan Wirausaha dan Kreasi Seni Siswa Madrasah Ibtidaiyah
type: item
description: This research aims to determine the role of companions in entrepreneurial week activities and artistic creation at MI Mambaul Ulum Dagan. The method used is descriptive qualitative. Data collection techniques use observation, documentation and interviews. The data analysis technique uses the Miles and Huberman model. Based on data analysis, it can be concluded that the entrepreneurial week activities at MI Mambaul Ulum Dagan are carried out to instill entrepreneurial values ​​in students. The basis for implementing entrepreneurship week activities at MI Mambaul Ulum Dagan is the profile of Pancasila students and rahmatan lil-alamin students. The objectives of implementing the bazaar are: 1. Developing creativity and innovation. 2. Teaching entrepreneurial skills, 3. Sharpening the entrepreneurial spirit from an early age, 4. Forming multi-capable people. The forms of Bazaar Mentoring carried out are: 1. Providing direction and helping students understand the material, 2. Providing emotional support, 3. Providing constructive feedback to improve performance, 4. Arranging schedules, and overcoming problems that may arise, 5. As a role model to shape student character through positive behavior and attitudes, and 6. Collaborate and interact with other parties involved in field activities, such as parents, schools and field partners. The bazaar assistance provided was effective. This is proven by the implementation of bazaar. Penelitian ini bertujuan untuk mengetahui peran pendamping dalam kegiatan pekan wirausaha dan kreasi seni di MI Mambaul Ulum Dagan. Metode yang digunakan adalah deskriptif kualitatif. Teknik pengumpulan data menggunakan observasi, dokumentasi, dan wawancara. Teknik analisis data menggunakan model Miles and Huberman. Berdasarkan analisis data menunjukkan Berdasarkan uraian di atas dapat disimpulkan bahwa kegiatan pekan wirausaha di MI Mambaul Ulum Dagan dilaksanakan untuk menanamkan nilai-nilai kewirausahaan siswa. Landasan pelaksanaan kegiatan pekan…
subject: Articles
  topic: section
subject: Pelajar Pancasila dan Rahmatan lil-alamin
  topic: keywords
subject: Bazaar
  topic: keywords
subject: Pekan Wirausaha
  topic: keywords
creator: Ahmad Syaifuddin
creator: Nanik Rodiyah
creator: Siswadi
rights: Copyright (c) 2024 Ahmad Syaifuddin, Siswadi, Nanik Rodiyah https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-06-01
publication date: 2024-06-01
starting page: 95
ending page: 106
doi: 10.55352/oppotunity.v2i1.881

Pendampingan Pengembangan Usaha Kerajinan Tumbu di Dusun Bango, Payaman dengan Participatory Action Research
type: item
description: Dusun Bango, Payaman, Solokuro, Lamongan has creative economic potential as producers of bamboo crafts, “tumbu”. Tumbu or besek is a fish packaging for sale. Tumbu crafts utilize natural resources in Dusun Bango, bamboo trees which grow abundantly in the Dusun Bango area. This potential needs to be accompanied so that it is more empowered and successful in strengthening the community's economy. For this reason, KKN INSUD 2023 group 6 provides community assistance using the Participatory Action Research method. The result of this assistance is that tumbu craftsmen get several alternative business development strategies by optimizing strengths, taking advantage of opportunities, being ready to overcome weaknesses and face challenges. Strategies that can be implemented include increasing cooperation with fellow craftsmen and stakeholders from inside and outside the Dusun for self-development and expanding marketing, making various types of tumbu and trying to make other forms of bamboo crafts, promoting products as well as providing environmental education, empowering potential groups and the younger generation for business sustainability. Dusun Bango, Payaman, Solokuro, Lamongan memiliki potensi perekonomian kreatif sebagai penghasil kerajinan bambu yakni pembuatan tumbu. tumbu atau besek merupakan wadah yang digunakan untuk kemasan penjualan ikan layang. Kerajinan tumbu memanfaatkan sumber daya alam yang ada di dusun Bango yaitu pohon bambu yang tumbuh subur di wilayah Dusun Bango. Potensi ini perlu mendapatkan dampingan agar lebih berdaya dan berhasil dalam menguatkan perekonomian masyarakat. Untuk itu KKN INSUD 2023 kelompok 6 melakukan pendampingan dengan metode Participatory Action Research. Hasil dari pendampingan ini yaitu pengrajin tumbu mendapatkan beberapa alternatif strategi pengembangan usaha dengan mengoptimalkan kekuatan, memanfaatkan peluang, siap mengatasi kelemahan dan menghadapi tantangan. Strategi yang dapat diterapkan antara lain, meningkatkan kerj…
subject: Articles
  topic: section
subject: Business Development
  topic: keywords
subject: Tumbu Crafts
  topic: keywords
subject: Participation Action Research
  topic: keywords
subject: Pengembangan Usaha
  topic: keywords
subject: Kerajinan Tumbu
  topic: keywords
subject: Participacy Action Research
  topic: keywords
creator: Pusvyta Sari
creator: Alfiana Rizqi
creator: Juliyah
creator: Nur Hasyim
rights: Copyright (c) 2024 Opportunity Jurnal Penelitian dan Pengabdian Masyarakat https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-06-01
publication date: 2024-06-01
starting page: 115
ending page: 125
doi: 10.55352/oppotunity.v2i1.875

Pengaruh Digital Marketing Terhadap Peningkatan Pendapatan Petis Rojoro Hj. Nur Mawaddah Klampis Timur
type: item
description: Petis rojoro Hj. Nur Mawaddah is one of the businesses that moves from the ancestors and until now has grown rapidly to become part of the characteristics of East Klampis Village. This study aims to determine whether there is an influence of digital marketing on increasing the income of petis rojoro Hj. Nur Mawaddah. Data collection techniques in this study used interviews and documentation. Data analysis techniques use formulas. The research method used is a simple linear regression analysis using the help of Eviews (Econometrie Views) software version 12. The purpose of the study is to answer, know, describe, and analyze problem formulations; 1) Does Digital Marketing affect the increase in revenue of petis rojoro Hj. Nur Mawaddah Klampis Timur, Klampis District, Bangkalan Regency? How does digital marketing affect the increase in revenue of petis rojoro Hj. Nur Mawaddah Klampis Timur, Klampis District, Bangkalan Regency? This study uses a descriptive field approach also dominated by the collection of sampling from the population. In addition, this study also uses classical assumption tests with the help of data using data analysis in the form of eviews software (Econometrie Views) version 12. The results of the study obtained showed that digital marketing variables had a significant effect on the increase in income of petis rojoro Hj. Nur Mawaddah. Petis rojoro Hj. Nur Mawaddah merupakan salah satu usaha yang bergerak dari nenek moyang dan hingga saat ini berkembang pesat menjadi bagian dari ciri khas Desa Klampis Timur. Dalam penelitian ini bertujuan untuk mengetahui apakah ada pengaruh digital marketing terhadap peningkatan pendapatan petis rojoro Hj. Nur Mawaddah. Tekhnik pengumpulan data dalam penelitian ini menggunakan wawancara dan dokumentasi. Teknik analisis data menggunakan rumus. Metode penelitian yang digunakan adalah analisis regresi linier sederhana dengan menggunakan bantuan berupa software Eviews (Econometrie Views) versi 12. Tujuan penelitian ters…
subject: Articles
  topic: section
subject: Digital Marketing
  topic: keywords
subject: Revenue Increase
  topic: keywords
subject: Petis Rojoro
  topic: keywords
subject: Peningkatan Pendapatan
  topic: keywords
creator: Dian Aryani
creator: Tasrifah
creator: Mashudi
rights: Copyright (c) 2024 Opportunity Jurnal Penelitian dan Pengabdian Masyarakat https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-06-03
publication date: 2024-06-03
starting page: 126
ending page: 135
doi: 10.55352/oppotunity.v2i1.827

Jual Beli yang Dilarang (Fasid/Bathil) dalam Pandangan Hukum Islam
type: item
description: In daily life, humans are social creatures who need each other in various ways, including carrying out economic activities in order to fulfill their daily needs. It is impossible for humans to be social creatures who can fulfill their life needs alone, considering the many and varied needs themselves. Human limitations will encourage them to relate to each other to fulfill their needs, either by working together, exchanging goods or by buying and selling and so on. Buying and selling activities are routine activities carried out every time by all humans. However, not all Muslims carry out correct buying and selling according to Islamic law. There are even those who do not know at all about the provisions stipulated by Islamic law in terms of buying and selling (business). In Islamic law sources there are many examples or regulations for correct business according to Islam. Not only for sellers but also for buyers. Nowadays, more sellers prioritize individual profits without being guided by the provisions of Islamic law. They only seek worldly profits without expecting blessings from what they have done. The pillars of buying and selling include three things, namely: there must be an akid (the person making the contract), ma'qud alaihi (the thing being contracted) and shighat, which consists of ijab (offer) qabul (acceptance) A fake sale and purchase is a contract in which one of the terms and conditions are not fulfilled perfectly, such as a seller who is not competent, goods that cannot be handed over and so on. Meanwhile, a fasid sale and purchase is a contract that fulfills the conditions of harmony
subject: Articles
  topic: section
subject: Buying and selling
  topic: keywords
subject: Perspective of Islamic Law
  topic: keywords
creator: Siswadi Siswadi
creator: Wilda Ainun Najihah
rights: Copyright (c) 2024 Opportunity Jurnal Penelitian dan Pengabdian Masyarakat
date: 2023-12-31
publication date: 2023-12-31
starting page: 85
ending page: 94
doi: 10.55352/oppotunity.v1i2.787

Pendampingan Pemasaran Bisnis Katering Ibu-ibu PKK melalui Pemanfaatan Digital Marketing melaui Aplikasi WhatsApp Business di Dusun Petiyin Solokuro Lamongan
type: item
description: This activity started from the need for the PKK women's group, Petiyin hamlet, Takerharjo village, Solokuro sub-district, Lamongan district to develop catering activities into a business unit, the problem is that so far the PKK women's group has not carried out marketing activities in introducing their products, especially digital marketing activities. amidst today's technological sophistication, PKK women must be able to market their products online using digital marketing. One of the applications used is WhatsApp Business. Through socialization and training on digital marketing strategies by utilizing social media, it is hoped that the PKK women's group will be able to provide knowledge about how to expand consumer networks in marketing their products so that they can increase their competitive advantage. To achieve this, the Insud KKN Team provided outreach and training to PKK women to plan and create a business, create promotions, use the WhatsApp business application and provide assistance to complete the equipment needed for cooking activities.
subject: Articles
  topic: section
subject: PKK
  topic: keywords
subject: WhatsApp business
  topic: keywords
subject: digital marketing
  topic: keywords
creator: Zamroni Ishaq
creator: Muhyidin Muhyidin
creator: Eva Alifatur Rosida
creator: Mufattikhatin Mufattikhatin
creator: Ikhwansyah Nata Wimantara
creator: Syahrir Afandi
rights: Copyright (c) 2024 Opportunity Jurnal Penelitian dan Pengabdian Masyarakat
date: 2023-12-31
publication date: 2023-12-31
starting page: 77
ending page: 84
doi: 10.55352/oppotunity.v1i2.780

Pemberdayaan UMKM melalui Digital Marketing di Desa Tenggulun Kecamatan Solokuro Kabupaten Lamongan
type: item
description: Aware of the potential possessed by Micro, Small, and Medium Enterprises (MSMEs) in Tenggulun Village, it is essential to develop these potentials or assets. Furthermore, MSMEs play a vital role in local economic growth, and the application of digital technology can be the key to their success in expanding their businesses. Empowerment through Digital Marketing is undertaken to enhance the potential for reaching a broader and more optimal market. This assistance is manifested in the form of empowerment, with the primary target being the MSME entrepreneurs themselves, thus maximizing the potential of each MSME. This ki employs the Participatory Action Research (PAR) method, with interviews and community engagement as data collection techniques. The research findings indicate that MSMEs in Tenggulun Village face challenges in marketing their products to a wider audience, both on social media and websites, which could improve their brand image and boost sales of their products or services. Therefore, efforts are required to provide training and mentoring to MSMEs in understanding and effectively implementing digital marketing strategies.
subject: Articles
  topic: section
subject: Empowerment
  topic: keywords
subject: UMKM
  topic: keywords
subject: Digital Marketing
  topic: keywords
creator: Ahmad Afan Zaini
creator: Abdullah Zawawi
creator: Atik Fitrotul Auwalia
creator: Ika lisnawati
creator: Sukma Fajar Annisa’ Nur Aini
creator: Muhammad Zaidan Farih fakhruddin
rights: Copyright (c) 2024 Opportunity Jurnal Penelitian dan Pengabdian Masyarakat
date: 2023-12-31
publication date: 2023-12-31
starting page: 62
ending page: 76
doi: 10.55352/oppotunity.v1i2.779

Urgensi Strategi Pemasaran UMKM Pada Era Digital
type: item
description: Nowadays, business competition is increasingly high, especially with increasingly rapid technological developments, MSME players must have a good strategy in order to remain competitive with other competitors. Therefore, this research aims to find out the marketing strategies carried out by MSMEs in facing very high competition in the digital era. The research method in this research uses a qualitative approach through carefully prepared interviews with MSME actors dagan. The results of this research are that the strategy that must be carried out by MSMEs dagan in order to survive in the digital era is to support aggressive marketing strategies so that they can show that these MSMEs can have the strength to take advantage of existing opportunities, so they can open more branches and gain abundant profits. and can establish good communication relationships with consumers. Persaingan usaha pada zaman sekarang semakin tinggi apalagi pada perkembangan teknologi yang semakin pesat membuat para pelaku UMKM harus mempunyai strategi yang baik agar tetap bisa bersaing dengan para kompetitor lainnya. Maka dari itu penelitihan ini bertujuan agar dapat mengetahui strategi pemasaran yang dilakukan oleh para UMKM dalam menghadapi persaingan yang sangat tinggi di era digital. Metode penelitihan dalam penelitihan ini menggunakan pendekatan kualitatif melalui wawancara yang sudah dipersipkan secara matang pada pelaku UMKM. Hasil penelitihan ini bahwa strategi yang harus dilakukan oleh UMKM agar bisa bersing pada era digital adalah mendukung pada strategi pemasaran yang agresif agar bisa menunjukan bahwa UMKM dagan ini bisa memiliki kekuatan untuk memanfaatkan peluang yang ada, agar bisa membuka cabang lebih banyak lagi dan mendapatkan keuntungan yang berlimpah dan dapat menjalin hubungan komunikasi dengan baik pada para konsumen.
subject: Articles
  topic: section
subject: MSMEs
  topic: keywords
subject: Marketing Mix
  topic: keywords
subject: Marketing Strategy
  topic: keywords
creator: Abdullah Zawawi
creator: Atik Fiitrotul Auwalia
creator: Nafidatun Nikmah
rights: Copyright (c) 2024 Opportunity Jurnal Penelitian dan Pengabdian Masyarakat https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-06-01
publication date: 2024-06-01
starting page: 107
ending page: 114
doi: 10.55352/oppotunity.v2i1.776

Penyuluhan Metode Pembayaran QRIS/Scan QR Code pada Pelaku UMKM di Desa Banjarwati Kec. Paciran
type: item
description: Cash payments using currency, especially banknote, are often used in buying and selling transactions. Sometimes paying for banknote makes the seller confused about finding change, if the nominal value of the banknote is too large compared to the price of the item. Business actors must also increase their vigilance against the rise of counterfeit banknote. With the QRIS (Quick Response Code Indonesian Standard) payment method, it is hoped that business actors will not have to be confused about looking for change or worry about counterfeit money being widely circulated. There are many benefits of QRIS, such as increasing sales, practical, efficient, safe in transactions, increasing business popularity. Therefore, the service team provides outreach to business actors. The counseling aims to introduce and explain the importance of having QRIS. The team used communicative and interview methods. Business people are very enthusiastic about having QRIS after the team gave a presentation about the QRIS payment method.
subject: Articles
  topic: section
subject: Payment
  topic: keywords
subject: Money
  topic: keywords
subject: Transaction
  topic: keywords
subject: QRIS
  topic: keywords
subject: Entrepreneur
  topic: keywords
creator: Tito Nur Mustika
creator: Suci Yongki Setyowati
creator: Novi Ismiasih
rights: Copyright (c) 2023 Opportunity Jurnal Penelitian dan Pengabdian Masyarakat
date: 2023-12-31
publication date: 2023-12-31
starting page: 56
ending page: 61
doi: 10.55352/oppotunity.v1i2.712

Pendampingan dan Sosialisasi Pembuatan Lapak Online Berbasis Digital Marketing untuk Meningkatan Pendapatan Pedagang Pasar Sunan Drajat Lamongan
type: item
description: Sunan Drajat Lamongan Traditional Market is a market with a relatively large number of traders. This market provides various kinds of needs, from household needs, typical Lamongan souvenirs, and etc. However, along with the rapid development of technology, some traders are experiencing difficulties due to the proliferation of online markets circulating in the trading world. Traders stated that now the profit they get is not what it used to be. This is because consumers prefer to shop through digital marking(online markets). Therefore, the team of lecturers at the Sunan Drajat Islamic Boarding School Institute held socialization and assistance in the digital marketing sector, especially the creation of online stalls for Sunan Drajat Lamongan market traders. This activity aims to help traders compete in this digital marketing era. Apart from that, this activity also helps traders to improve and expand the marketing reach of their products through creating online stalls. From this activity, 10 traders have received socialization and assistance regarding creating online shop and how to operate them. In the monitoring carried out, the activity of creating online shop was apparently able to increase the income of traders. Within 2 weeks after the operation of the online shop that had been created, majority traders stated that they received additional income from buyers' orders through the online shop. This is in line with the aim of holding this activity.
subject: Articles
  topic: section
subject: Mentoring
  topic: keywords
subject: Digital Marketing
  topic: keywords
subject: Online Shop
  topic: keywords
creator: Suci Yongki Setyowati
creator: Novi Ismiasih
creator: Tito Nur Mustika
rights: Copyright (c) 2024 Opportunity Jurnal Penelitian dan Pengabdian Masyarakat
date: 2023-12-31
publication date: 2023-12-31
starting page: 47
ending page: 55
doi: 10.55352/oppotunity.v1i2.709

Pentingnya Manajemen Perkantoran dan Informasi dalam Sebuah Organisasi
type: item
description: Any organization, including companies, a leader is required to be able to develop a company and in developing the company a leader can apply effective leadership management by applying leadership that puts family and togetherness at the forefront, with such leadership employees will feel comfortable doing their jobs, the company will increase and be more developed if employees feel happy in doing the work given by the company. This study contains the following problem formulations: (1) What is the purpose of office administration? (2) What are the Scope of Office Management? (3) What is Management Information System? (4) What is the Importance of Management Information Systems in Organizations. Thus the purpose of the problem of this research is (1) Want to Know What is the Purpose of Office Administration? (2) Do you want to know what is the Scope of Office Management? (3) Want to Know What is a Management Information System? (4) Want to Know What is the Importance of Management Information Systems in Organizations. This study uses a qualitative method, namely the author analyzes data based on information obtained from literacy in books, journals and other scientific works. From the results obtained. The purpose of office administration in general; Implementing and developing communication skills, Implementing and developing information technology capabilities, implementing and developing the ability to plan, implement, organize and evaluate tasks that are their responsibility, implement and develop skills in managing letters/documents according to standard operations and procedures to support the main tasks of the institution, implementing and developing services for relationships so that each party benefits, implementing and developing the ability to manage financial administration
subject: Articles
  topic: section
subject: Management
  topic: keywords
subject: Office
  topic: keywords
subject: Organization
  topic: keywords
creator: Wilda ‘Ainun Najihah
rights: Copyright (c) 2023 Opportunity Jurnal Penelitian dan Pengabdian Masyarakat
date: 2023-06-13
publication date: 2023-06-13
starting page: 40
ending page: 46
doi: 10.55352/oppotunity.v1i1.492

Urgensi Branding Produk dan Nomor Izin Berusaha (NIB) bagi Pelaku Usaha Mikro Kecil dan Menengah (UMKM) di Desa Rumpuk
type: item
description: The Real Work Lecture program or Community Service Program is a mandatory program in the Tri Dharma of Higher Education which is carried out in Rumpuk Village with the aim of collaborating with the community and students with the aim of the welfare of the Rumpuk village community. The advice is all people who are involved in business or MSMEs. Typical production results from Rumpuk Village itself, namely in the form of woven mats from pandanus and the manufacture of furniture and furniture. Delivery for the marketing reach itself has reached the distance outside the district to outside the island. The marketing system is carried out through Word Of Marketing Mouth, wholesale orders to posting on social media. By conducting surveys and field observations, problem points were found which refer to the lack of a market for sales to the absence of legality for business actors. The implementation method carried out in this study is realized with the PAR or Participatory, Action, and Research method on how products can compete with good branding so that the realm of the legality of the business being undertaken is the process of making NIB certificates to residents and business groups to maximize business. through legality and strengthening product branding that can be used by the public to increase the value in the product and for the NIB certificate itself serves to complement personal administration in strengthening business in the future considering the growing era accompanied by increasingly sophisticated technology
subject: Articles
  topic: section
subject: Business Llicense Number
  topic: keywords
subject: Economy
  topic: keywords
subject: MSMEs
  topic: keywords
creator: Nor Maysari
creator: Nadiatul Hoirot
creator: Nasrullah Nasrullah
creator: Novi Mufarihatul Afidah
rights: Copyright (c) 2023 Opportunity Jurnal Penelitian dan Pengabdian Masyarakat
date: 2023-06-13
publication date: 2023-06-13
starting page: 29
ending page: 39
doi: 10.55352/oppotunity.v1i1.490

Kepemimpinan Islami Manajer Persada TV Lamongan dalam Kinerja Karyawan
type: item
description: In a company, a leader is required to be able to develop a company and in developing the company a leader can apply an effective leadership style by applying leadership that emphasizes kinship and togetherness, with such leadership employees will feel comfortable doing their jobs, the company will improve and more developed if employees feel happy in doing the work given by the company. This study contains the following problem formulation: (1). How is the Islamic Leadership Manager of Persada TV Lamongan? (2). What efforts are made by the Manager for employee performance? Thus the problem objectives of this research are (1). To find out how the Islamic leadership of Persada TV managers is applied. (2). To find out what efforts are made by the Manager in the performance of employees who are applied by Persada TV Lamongan. This research is to find out how effective Persada TV Lamongan's leadership is in employee performance, leadership style and performance principles, so that Persada TV Lamongan can develop even more. This study uses qualitative methods, namely the authors analyze data based on information obtained from interviews and documentation studies and the authors use analysis. From the results obtained. Shows that the leadership of the Persada TV Lamongan manager runs quite effectively in the performance of employees which can be seen from the development of Persada TV Lamongan as there are various events or broadcasts that have been scheduled and are still developing at other stages
subject: Articles
  topic: section
subject: Leadership
  topic: keywords
subject: Managers
  topic: keywords
subject: Employees
  topic: keywords
creator: Sutopo Sutopo
creator: Rizqi Abdullah
creator: Faizal Mubarok
rights: Copyright (c) 2023 Opportunity Jurnal Penelitian dan Pengabdian Masyarakat
date: 2023-06-13
publication date: 2023-06-13
starting page: 20
ending page: 28
doi: 10.55352/oppotunity.v1i1.489

Pemberdayaan Santri melalui Aplikasi Kedungsantren Mobile dalam Pengelolaan Keuangan di PPSD Kedungsantren Desa Campurejo Kabupaten Bojonegoro
type: item
description: The development of information technology is something that cannot be avoided in the current era. Technological developments have influenced several aspects, such as in education. A software that supports the course of education is a way to improve the quality of education. It is time for schools to develop an effective and efficient information system that handles school administration. PPSD Kedungsantren in payment of tuition still uses the manual system. So that at this time the empowerment of students was carried out through the Kedungsantren Mobile application in financial management at PPSD Kedungsantren. The empowerment of students is carried out for one month using the ABCD (Asset Based Community Development) method. The assets owned are human resources who are ready to run the KDS mobile application. The method used is Discovery, Dream, Design, Define, and Destiny, where the method is a form of ABCD approach stages. The result of this empowerment is the creation of the Kedungsantren Mobile application which aims to make it easier to pay tuition fees
subject: Articles
  topic: section
subject: endeavoring
  topic: keywords
subject: payment application
  topic: keywords
subject: payment system
  topic: keywords
creator: Erly Juliyani
creator: Musbikhin Musbikhin
creator: Burhanuddin Burhanuddin
rights: Copyright (c) 2023 Opportunity Jurnal Penelitian dan Pengabdian Masyarakat
date: 2023-06-13
publication date: 2023-06-13
starting page: 13
ending page: 19
doi: 10.55352/oppotunity.v1i1.488

Pemberdayaan Wali Santri melalui Usaha Brownis di Pondok Pesantren Hidayatul Mubtadi’in Wedi Kapas Bojonegoro
type: item
description: Sware of their potential, then the potential or assets need to be developed. This assistance is carried out in an effort to make the potential of the guardians of PP Hidayatul Mubtadi'in students more optimal. This assistance is manifested in the form of empowerment, the target of this empowerment is the guardians of students and caregivers, so that their potential can have a positive impact on the guardians of students and Islamic boarding schools in the economic sphere to become more established and prosperous. Empowerment is carried out using the ABCD (Asset base community development) method using several stages, including: Inculturation; Discovery; Dreams; Design; Define; and Destiny. The steps taken in empowering santri guardians in improving the economy, namely: brownies making training activities. This empowerment is implemented in activity 1, activity 2, and activity 3. With this training program, guardians of students and caregivers will be motivated to be more innovative in taking advantage of opportunities and assets they have and be encouraged to develop creative assets within themselves so that the economy of families and Islamic boarding schools is further improved. for a more prosperous future
subject: Articles
  topic: section
subject: Empowerment
  topic: keywords
subject: Guardian of student
  topic: keywords
subject: Brownis
  topic: keywords
subject: PP. Hidayatul Mubtadiin
  topic: keywords
creator: Moh. Sa'diyin
creator: Ahmad Afan Zaini
creator: Muhyidin Muhyidin
creator: Nurul Hidayatur Rohmah
rights: Copyright (c) 2023 Opportunity Jurnal Penelitian dan Pengabdian Masyarakat
date: 2023-06-13
publication date: 2023-06-13
starting page: 1
ending page: 12
doi: 10.55352/oppotunity.v1i1.487