Busyro: Jurnal Dakwah dan Komunikasi Islam
Busyro : Jurnal Dakwah dan Komunikasi Islam adalah jurnal Fakultas Dakwah yang fokus kajian Ilmu Dakwah (Konsep Dakwah, Media Dakwah, Da’i, Pesan Dakwah) komunikasi yang mengintegrasikan pesan-pesan agama Islam, yaitu Komunikasi Islam Harmonis, Komunikasi Media, Komunikasi Pesantren, Komunikasi Budaya, Conten Media, Komunikasi Massa, Komunikasi Politik, dan isu-isu kontemporer terkait bidang Komunikasi Islam dan Bimbingan Konseling kajian dan nilai-nilai ajaran Islam yang rahmatan lil alamin. P-ISSN: 2715-209X E-ISSN: 2829-8020
Institut Pesantren Sunan Drajat Lamongan, Indonesia
A Philosophical Study of Peace Counseling from Cognitive Behavioral, Multicultural, Spiritual, and Humanistic Paradigms
The quality of life of individuals and groups plays an important role in building harmonious social relationships through the principles of peace psychology implemented in peace education and realized in peace counseling. However, most peace counseling models still focus on technical and practical aspects, while their ontological, epistemological, and axiological philosophical foundations have not been studied in depth. This theoretical gap has the potential to weaken the scientific foundation and direction of peace counseling intervention development. Therefore, this study aims to examine various peace counseling models from a philosophical perspective as a basis for strengthening counseling theory and practice. The research method used is a literature study of books and journal articles related to peace counseling published between 2019–2025. Data analysis was conducted using qualitative analysis techniques through data reduction, data presentation, and conclusion drawing. The results of the study show that the peace counseling model developed by experts is based on four main counseling philosophies: humanistic, cognitive-behavioral, spiritual, and multicultural. Ontologically, humans are understood as religious, rational, social, and cultural beings who have the potential for both conflict and peace. Epistemologically, knowledge about peace is built through the integration of cognitive-behavioral change, self-awareness, spiritual values, and local wisdom. Axiologically, peace counseling is oriented towards the formation of peaceful, tolerant, compassionate individuals who are capable of building social harmony. Although this philosophy has not been fully studied by model developers, this novelty reveals that spiritual philosophy can be integrated with all guidance and counseling philosophies. Therefore, it is hoped that in the future, counseling model developers will pay attention to philosophical studies as the root of theory and practice.
Copyright (c) 2026 Nurlita Hendiani, Akhmad Fajar Prasetya, Agus Supriyanto
The Effectiveness of Self Management Techniques to Reduce Academic Procrastination Behavior of Grade VIII Students at SMP Negeri 1 Tinambung
Students often encounter various obstacles when achieving their best quality, one of which is academic procrastination behavior. This study aims to examine the effectiveness of self-management techniques in reducing academic procrastination among eighth-grade students at SMP Negeri 1 Tinambung. Academic procrastination is recognized as a major barrier to student achievement, characterized by habitual delays in task completion. The research employed a quasi-experimental method with a pretest-posttest control group design. Data were collected using a Likert-scale questionnaire administered before and after the intervention. The participants consisted of 30 students identified as having high levels of academic procrastination. The findings revealed a significant reduction in procrastination behavior following the group counseling sessions incorporating self-management techniques. These results confirm that self-management is an effective approach to enhancing students' time management and academic responsibili. .
Keywords self-management, academic procrastination, group counseling
Analysis of the Impact of Islamic Propagation Through the Kilau Ramadan Broadcast Program of KJTV on Urban Muslim Individuals in Jember
This study examines the effectiveness of Islamic propagation (syiar) delivered through a local television program, “Kilau Ramadan,” broadcast by KJTV Jember, in shaping the religious understanding and attitudes of urban Muslims in Jember. While television remains a powerful audio-visual medium, the Indonesian media landscape has rapidly shifted due to digital broadcasting transition and increasing audience engagement with social media platforms. These developments encourage local broadcasters to adopt cross-platform strategies and interactive formats to sustain relevance. Using a communication and Islamic broadcasting perspective, this research explores how “Kilau Ramadan” packages religious messages, facilitates audience interaction, and positions itself within current regulatory and ethical standards of broadcasting. The study focuses on audience reception and perceived impacts, including message comprehension, motivation for religious practice, and the program’s relevance to urban daily life during Ramadan. The findings are expected to contribute to contemporary discussions on local Islamic broadcasting in the era of media convergence and to offer practical recommendations for developing contextual, ethical, and audience-centered religious programs.
Copyright (c) 2025 Mahfudz, Zakiyah Romadlany
Mediatization of Religion in the Digital Era: A Case Study of Habib Ja'far's "Login" Podcast in Religious, Media, and Community Relations
This study explores the phenomenon of religious mediatization in the digital era through a case study of the “Login” podcast hosted by Habib Ja’far. The research focuses on how religious practices, clerical authority, and spiritual meanings are transformed through interaction with digital media logic. Employing a qualitative approach with discourse analysis and content observation, the study examines adaptive communication strategies in digital da’wah addressing younger audiences. Findings reveal that Habib Ja’far successfully constructs an inclusive dialogical space where religion emerges as an open, light, and contextually relevant narrative. In this sense, religious mediatization goes beyond message dissemination, becoming a negotiation of identity and authority within the digital public sphere.
Religious mediatization, podcast, Habib Ja’far, digital da’wah, media and society
Copyright (c) 2025 Irfan Haniful Qoyyim, Muhammad Fahmi Syihab
Representations Of Patriarchal Cultural Responses (A Study of Content on Social Media About Sexually Suggestive Dancer)
Social media, as a digital technology product, has become a vital space in the formation and representation of culture, including patriarchal culture. Phenomena such as sexually suggestive dancers on social media platforms like TikTok, Instagram, and YouTube Shorts often spark social reactions that are steeped in patriarchal values such as moral judgment, objectification, and the reinforcement of gender stereotypes. The purpose of this study is to interpret how patriarchal culture is still reflected in social responses to sexually suggestive content on social media platforms such as TikTok, Instagram, and YouTube Shorts. The research methods used were qualitative and ethnographic approaches, with semi-structured interviews conducted with informants. The results of this study indicate that social responses are still heavily influenced by patriarchal cultural values such as objectification, moral judgment, and reinforcement of gender stereotypes against women. It can therefore be said that patriarchal culture is still very strong in the digital space and has an effect on gender inequality on social media.
: Patriarchal culture, social media, sexually suggestive dancers, objectification, and gender stereotypes.
Da'wah Method Through Interreligious Dialogue On the Tiktok Account @Yusuf.Pi.3
The development of social media, especially TikTok, has created a new space for da'wah activities that are not only monologic, but also dialogic, involving adherents of various religions. This study aims to analyze the application of the da'wah method through interfaith dialogue using TikTok. This study highlights how the Al-Bayanuni concept approach related to the da'wah method is implemented through interfaith dialogue using TikTok. The method used in this study is a descriptive qualitative approach with interviews, observation, and documentation as data collection techniques. The results show that the da'wah method through interfaith dialogue on the TikTok account @yusuf.pi.3 refers to the da'wah method according to Al-Bayanuni, which consists of the Sentimental da'wah method (Heart to Heart) demonstrated by the use of polite, firm, and clear language; the Rational da'wah method (Head to Head) demonstrated by opening dialogue sessions and question-and-answer sessions related to Islamic teachings; and the Sensory method (High Value to High Value) demonstrated by the use of visualizations to clarify the meaning of Quranic verses.
Da’wah method, interfaith dialogue, social media
Copyright (c) 2025 Fauji Ilyas, M. Nofrizal Amir, Riva Yahdi Putri
Persuasive Communication Approach in Preserving the Art of Rudat Aik Dewa in Aik Dewa Village, Pringgasela District, East Lombok Regency
Indonesia is known as an archipelagic nation rich in cultural heritage and traditional arts. This diversity is a priceless national asset, but it faces preservation challenges amidst modernization and globalization. The research method used is a qualitative case study in Aik Dewa Village, analyzing persuasive communication in the preservation of Rudat Art, a traditional Islamic art that is threatened by modernization. The persuasive strategy implemented is holistic and adaptive, including internal dialogue, intensive collaboration with schools (PAUD-SMP), and early regeneration from preschool age, as well as the instillation of Islamic moral and spiritual values. The response from the community, especially Generation Z, was found to be positive and participatory (for example in Rudat Kolosal), demonstrating the effectiveness of communication. This success is supported by Rudat's sacred value (ethos) and the credibility of local actors (Rudat Al-Guri). However, the main obstacle is the invasion of digital media, which causes apathy. In conclusion, the sustainability of preservation depends on the ability of communicators to optimize promotional adaptations on digital platforms to remain relevant to the younger generation.
The Effects of Mass Communication on Changes of Public Attitudes and Behavior in the Digital Era
Through social media and online platforms that reach a wide audience, the development of information technology in the digital era has significantly changed the pattern of mass communication. Every message in the media does not stop at conveying information but can also have an impact on the audience. This impact is known as the mass communication effect, which has become a major focus in communication studies. How audiences think, act, and behave is largely influenced by the media. This study aims to discuss the effects of mass communication on changes in attitudes and behavior, focusing on three main domains of human psychology: cognitive, affective, and conative. This research use descriptive qualitative approach and content analysis to emphasize the effects of mass communication on the psychological realm. The results of this study demonstrate that digital media has the ability to construct knowledge, influence feelings, and drive audience action quickly and dynamically. This research confirms that the role of social media as a strategic space requires critical study, especially on the effects of mass communication on understanding the relationship between media dynamics, society, and the process of forming an opinion that has an impact on changes in people's attitudes and behavior.
mass communication, cognitive effect affective effect, conative effect, media.
Copyright (c) 2025 Hendra Prasetya, Muhammad Fahmi Syihab, Umi Halwati
A Mapping of the Interconnections Between Religion, Society, and Media in the Age of Artificial Intelligence.
The rapid development of digital media and artificial intelligence (AI) has transformed the way people live and interact in modern society. Nevertheless, the human need for religion as a source of moral and spiritual guidance remains unchanged. This study aims to analyze the conceptual framework of the relationship between religion, society, and media in the era of artificial intelligence through a literature review approach. Data were collected from relevant sources, including academic journals, books, and scholarly articles, and analyzed using a descriptive-analytical method.The results indicate that religion functions as a spiritual and moral compass in guiding the ethical use of media and AI technologies, ensuring that technological progress aligns with values of justice, humanity, and the common good. Meanwhile, media and AI serve as instruments for disseminating religious values and spiritual education, while society acts as the primary agent that interprets and implements these teachings in the digital sphere. Thus, religion, society, and media constitute three interrelated pillars of modern civilization that cannot be separated, even as the world continues to evolve.
Da'wah Strategy, LDK, Students, Participation, Campus Da'wah , Qualitative
Copyright (c) 2025 Ikmal Maulana Akbar, Dudi Gamal Firmansyah, Ahmad Sarbini
The Role of YouTube as a Digital Da'wah Medium in Preventing Drug Abuse Among Teenagers
This study examines the role of YouTube as a medium for digital da’wah in preventing drug abuse among adolescents. It aims to describe the dangers of drugs, identifies effective prevention strategies, and assesses the contribution of digital da’wah content to youth awareness. The research employs a descriptive qualitative approach based on literature review and content analysis of 12 YouTube videos consistently addressing anti-drug themes. Primary data were obtained from observations of video titles, view counts, durations, and audience interactions, while secondary data were drawn from journals, official BNN (National Narcotics Agency) reports, and relevant literature. The analysis reveals that anti-drug da’wah content combining religious and educational approaches is more effective in attracting adolescents’ attention and encouraging positive responses including intentions to avoid drugs rather than normative preaching. Three dominant strategies identified are persuasive and educational da’wah, collaborative da’wah (featuring interfaith and institutional dialogues such as with the BNN), and creative da’wah through interesting animations and visuals. However, its effectiveness is limited by competition with entertainment content, issues of credibility, and disparities in digital access and literacy. The study recommends strengthening cross-sector collaboration, improving content quality and validity, involving families and educational institutions in anti-drug campaigns, and innovating content formats to make them more appealing to adolescents. These findings support the use of YouTube as an integral part of a holistic strategy for drug abuse prevention.
digital da’wah, drug abuse prevention, adolescents, online media
Copyright (c) 2025 Wiwin Warliah Abdillah, Yahya Auliya Abdillah, Ahmad Mirzaq Miftahul Huda
Da'wah as a Commodity: Analysis of Commodification and Mediatization of Religion in the Religious Talk Show Program of Wisata Hati and Islam Itu Indah
In this modern era, da'wah is often exploited for material gain. Da'wah activities should be used to disseminate Islamic values ​​to its adherents, as the saying "Ballighu 'aani Walau ayat" (convey even one verse). This is different from the religious command, this study aims to analyze the phenomenon of commodification and mediatization of religion in the television da'wah programs Wisata Hati and Islam Itu Indah (Islam Itu Indah). Using qualitative methods through literature study and digital observation, this study utilizes Vincent Mosco's Commodification theory and Stig Hjarvard and Stewart Hoover's Mediatization of Religion theory to understand the dynamics of da'wah message production in the media. The results of the study indicate that both programs underwent a commodification process that included the commodification of content, the commodification of audiences, and the commodification of preaching figures, where spiritual values ​​were processed according to market and broadcasting industry demands. Furthermore, mediatization was seen through message visualization, content segmentation, personalization of ustadz figures, and the integration of entertainment elements that formed a new, more emotive and popular religiosity. The important findings of this study formulated the concept of Hybrid Da'wah, namely a da'wah model born from the negotiation between the sacredness of teachings and the rationality of the media industry. This concept shows the paradox between expanding access to da'wah and the potential for simplifying spiritual meaning. This research contributes to the study of religious communication in the context of modern media culture in Indonesia.
Copyright (c) 2025 Hikmatussahri Ramadan, Ikbal Nursamsi, Asep Iwan Setiawan
The 2024 Election as a Medium of Da'wah and Conceptual and Ideological Political Communication
The general election or election is one of the important and historic moments that many people are waiting for. It is even sometimes in the spotlight of the international world. In 2024, Indonesia has successfully held direct elections. So it can be said that Indonesia is a Muslim country in the world that is able to implement modern democratic values or systems. In fact, elections are an important part of the democratization process in Indonesia. So this moment becomes a medium for da'wah and political communication both conceptually and ideologically. That in the election there will be a communication process both directly and indirectly from the candidates to be able to attract the sympathy of the people. Thus the flow of communication runs carefully. This means that in the democratic process, a model of da'wah or political communication emerges that will be consciously or not accepted by the community. Thus, the public will know how ideological the candidates are to be able to meet the expectations of the community. The research method used is a descriptive qualitative research method, using the approach of political science and da'wah science. Political da'wah is an important part that cannot be let go in elections. Political da'wah becomes a barometer and persuasive communication to get sympathy from the people and this is what then becomes very important in the election process. So that in the process, the Prabowo-Gibran pair was finally able to win the presidential election directly in 2024.
Copyright (c) 2025 Ahmad Burhan Hakim, Satryo Pringgo Sejati
THE CONCEPT OF TAZKIYATUN NAFS WITHIN ISLAMIC GUIDANCE AND COUNSELING: A SPIRITUAL FRAMEWORK FOR UNDERSTANDING MENTAL HEALTH
This study investigates the effectiveness of Tazkiyatun Nafs as a spiritual framework within Islamic counseling for addressing mild to moderate mental health disorders. Adopting a descriptive qualitative design, data were obtained through in-depth interviews and an extensive literature review, then analyzed using thematic content analysis. The findings reveal that the sequential stages of Takhalli, Tahalli, and Tajalli substantially facilitate participants’ emotional regulation, self-reflection, and spiritual awareness. These outcomes contribute to the theoretical advancement of Sufi-oriented Islamic counseling and highlight the potential for integrating this approach into Islamic psychological education and therapeutic practice. The study recommends the development of counselor training programs based on Tazkiyah principles and further empirical investigation involving broader populations and diversified methodologies to enhance the model’s validity and applicability.
Tazkiyatun Nafs, konseling Islam, kesehatan mental, spiritualitas, psikologi Islam.
Digitalization and Religious Moderation: A New Direction for Islamic Religious Education Policy in the Era of Disruption
The era of digital disruption demands a reformulation of Islamic Religious Education (IRE) policy in order to respond to the challenges of globalization of values and technological developments. This article aims to analyze the new direction of PAI policy through the integration of digitalization and religious moderation. The method used is a literature review (LR) with a qualitative approach. Data were obtained from 30 scientific articles published between 2021 and 2025 through Google Scholar and Publish or Perish (PoP), which were selected into 5 relevant main articles. The results of the study show that digitalization plays a strategic role in expanding access to inclusive and interactive religious learning, while religious moderation acts as a filter of values to maintain spiritual and moral balance amid the rapid flow of information. The integration of the two gives rise to a new paradigm of PAI policy that is oriented towards values, technology, and humanism. This policy requires the strengthening of a moderate digital-based curriculum, the improvement of religious digital literacy competencies for teachers, and educational governance that is responsive to the challenges of cyber radicalism. Thus, the new direction of PAI policy needs to be directed towards the synergy between digital transformation and the internalization of Islamic wasathiyah values in order to shape a generation of Muslims who are digitally literate, moderate in character, and globally competitiv.
Digitalization, Religious Moderation, Islamic Education Policy, Era of Disruption
Copyright (c) 2025 Masniatul Ilmiah, Khoirul Anwar , Umi Farihah
Perspektif Santri dan Alumni Ma’had Al-Zaytun Terhadap Program Ekonomi Biru Yang Berkelanjutan: Studi Diskursus Teun Adrianus Van Dijk
The implementation of the blue economy concept as a sustainable development strategy extends not only to the industrial sector but also to Islamic education. Ma’had Al-Zaytun has become one of the pioneers by transforming the ideological ideas of Syaykh Al-Zaytun about the blue economy into a concrete program called “Samudra Biru”, a shipbuilding and marine training project for students. This research aims to examine how the discourse is constructed and received by students and alumni, and how their perspectives are shaped in the context of Islamic education and spirituality. This study uses a descriptive qualitative method with the Critical Discourse Analysis (CDA) approach of T.A. Van Dijk and Joel M. Charon's Symbolic Interactionism theory. Data were collected through in-depth interviews, participatory observation, and documentation studies involving active students and alumni in the maritime field. The results show that the blue economy program at Ma’had Al-Zaytun is a manifestation of discourse transformed into real action, socially accepted through texts, symbols, experiences, and interactions. The discourse not only instills ideology but also fosters ecological awareness and professionalism. Van Dijk’s analysis highlights the role of discourse in shaping collective ideology, while Charon’s theory reveals that the meaning and values of the blue economy are interpreted as responsibility, sustainability, and worship by students and alumni.
Copyright (c) 2025 Ismi Rodhiah, Anjar Sulistyani, Muhammad N. Abdurrazaq
Islam And The Values Of Multicultural Da’wah: Concept And Social Practice
Multiculturalism is an increasingly prominent phenomenon in global society, where individuals from various national, cultural, ethnic, religious, and linguistic backgrounds interact and influence one another. This makes multiculturalism one of the key characteristics of modern society. This study aims to explore the Islamic perspective on the concept of multicultural da’wah and how Islamic values can be applied within this context. The research method used is qualitative with a literature review approach, where data sources are drawn from various references relevant to the study of multiculturalism. The findings indicate that Islam offers principles and values that can serve as a guide in dealing with multiculturalism, such as the concept of Islamic universalism, maqasid al-shariah, love for fellow human beings, and the concept of ukhuwwah (brotherhood). These findings are expected to provide deeper insight into how Islamic teachings can contribute to creating a harmonious and inclusive society amidst diversity.
Dakwah, Multikulturalisme, Islam, Perspektif.
Copyright (c) 2025 Mimi Jamilah Mahya, Roro Sri Rejeki Waluyajati
Da'wah Communication Strategy on the TikTok Account "Qur'an GPT”
his study uses a qualitative research method with the theory of Da'wah Strategy which classifies into three forms of da'wah communication strategies, namely: 1) Rational Strategy, 2) Sensory Strategy, 3) Sentimental Strategy. The focus of this study is on da'wah communication strategies and supporting and inhibiting factors. From the results of the analysis of each da'wah video made by the TikTok account "Qur'an GPT", the researcher got the results, 1) Of the 141 da'wah videos made by the TikTok account "Qur'an GPT" using three forms of da'wah communication strategies, there are 80 videos with the application of Rational Strategy, 9 videos with the application of Sensory Strategy, and 52 videos with the application of Sentimental Strategy. 2) Factors that support and inhibit the da'wah activities carried out by the TikTok account "Qur'an GPT" on social media, both in terms of the da'wah communication strategy used such as the characteristics of the TikTok account "Qur'an GPT" which is a combination of the Qur'an and Artificial Intelligence, as well as from the selection of TikTok social media, so that it can be known what the problems or obstacles are and solutions can be found to these problems.
Da’wah Communication Strategy, Islamic Video Content, Social Media
Copyright (c) 2025 Muhammad Akbar Febriansyah Akbar, Nashihin Sumarjan, Hadi Ismanto
Optimalisasi Platform Digital sebagai Media Dakwah dan Ekonomi: Strategi Peningkatan Pendapatan UMKM di Indonesia
Digital transformation has become a key catalyst in enhancing the competitiveness and sustainability of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Alongside technological advancement, digital platforms serve not only as tools for increasing revenue but also as effective media for Islamic da'wah by embedding religious values within business practices. This study aims to analyze digital platform optimization strategies that support MSME economic growth while exploring the integration of Islamic da'wah values within the context of business digitalization. A qualitative approach was employed using a systematic literature review of 45 academic publications and official reports published between 2020 and 2024. The findings indicate that 88.37% of MSMEs that adopted digital platforms experienced increased revenue, with 66.28% reporting gains of up to 50%. The most widely used platforms include Shopee (50%), Facebook Marketplace (33.46%), and Instagram Shop (28.74%). Identified optimization strategies include dynamic pricing, personalized services driven by artificial intelligence, integration of digital payment systems, and the use of data analytics. Additionally, embedding da'wah content—such as product narratives emphasizing honesty, blessings (barakah), and social responsibility—contributes to building an ethical and trustworthy business image. Key challenges include low levels of digital literacy, infrastructure disparities, and limited promotional resources. This study contributes theoretically by formulating a conceptual framework for platform optimization rooted in Islamic values and offers practical recommendations for MSME actors and policymakers to develop a competitive and ethical digital ecosystem.
digital transformation, MSMEs, digital platforms, Islamic da'wah, revenue strategies, digital literacy
Copyright (c) 2025 Putri Nabila, Risa Nisrina, Muhammad Rizky Habibie, Yusuf Ali
Analysis of the Content of Da'wah Messages in the "Sparkling Ramadan 1446 H" Ngaji Ngabuburit Program at Al Akbar National Mosque Surabaya
This study aims to analyze the content of Islamic preaching messages delivered in the “Ngaji Ngabuburit Sparkling Ramadan 1446 H” program held at the National Al Akbar Mosque, Surabaya. The research specifically focuses on four preachers: Ustadz Nawawi, Dr. KH. Syukron Djazilan Badri, M.Pd.I, Ustadz HM Sholeh Drehem, Lc., M.Ag, and DR. KH. M. Sudjak, M.Ag, each of whom presented themes relevant to spiritual development and social awareness. This qualitative study employed observation and in-depth interviews during the pre-survey stage to explore the context and audience engagement within the program. The collected data was then analyzed using Ferdinand de Saussure's semiotic theory and the theory of preacher competence from the Usul ad-Da'wah framework by Abdul Karim Zaidan. The findings indicate that the effectiveness of Islamic preaching is significantly influenced not only by the substance of the message but also by the preacher's ability to deliver it in a relatable, contextual, and emotionally engaging manner. Each preacher employed different rhetorical and linguistic strategies to align their message with the needs of contemporary audiences, particularly Generation Z. Themes such as personal piety, social responsibility, gratitude, and the pursuit of true happiness were emphasized and presented in ways that fostered emotional resonance and reflective understanding among the congregation. The study concludes that effective Islamic preaching must be audience-oriented, contextually grounded, and spiritually transformative.
Copyright (c) 2025 Altruis Bizurai Chillyness, YULI HERMAWATI, Akhmad Ainur Roziqin3, Abiidah Nafisa Fiqriyah, Saifi Athoillah, Sinta Purnama Sari
STRATEGY OF DAKWAH LDK UMMUL FIKROH IN IMPROVING STUDENT PARTICIPATION AT UIN BANTEN
This study aims to describe the da'wah strategy implemented by the Ummul Fikroh Campus Da'wah Institute (LDK) in an effort to increase student participation at UIN Sultan Maulana Hasanuddin Banten in campus religious activities. The phenomenon of declining student interest in da'wah activities is a challenge that needs to be responded to with an innovative, contextual approach that is in accordance with the characteristics of Generation Z. This study uses a descriptive qualitative method with data collection techniques through in-depth interviews, participatory observation, and documentation studies of core administrators and students involved in LDK activities. Data analysis was carried out using the Miles & Huberman interactive model which includes data reduction, data presentation, and drawing conclusions. The results of the study indicate that the LDK Ummul Fikroh da'wah strategy includes a personal approach, utilization of digital media, implementation of thematic activities such as Self Healing, and preparation of programs based on audience research. This strategy is able to increase student participation gradually, although challenges in terms of continuity and adaptation to student dynamics are still obstacles. This study emphasizes the importance of two-way communication, content innovation, and a responsive approach to student needs in making campus da'wah a success
Da'wah Strategy, LDK, Students, Participation, Campus Da'wah ,Qualitative
Copyright (c) 2025 Busyro: Jurnal Dakwah dan Komunikasi Islam
This research explores the evolving role of mosques in contemporary society, particularly focusing on their functions beyond religious observance. The purpose is to examine the various aspects of mosque management, including disaster response, community engagement, health initiatives, financial sustainability, and environmental stewardship. Using a qualitative approach, the study analyzed literature collected from Scopus database, emphasizing articles published between 2015 and 2025. Findings indicate that mosques have significantly expanded their influence, transforming into key community hubs. They are increasingly recognized for fostering social cohesion through educational programs, health initiatives, and economic empowerment activities. In response to the COVID-19 pandemic, mosques adapted quickly by implementing health protocols and providing essential services, thus reinforcing their role in public health management. Additionally, the research highlights the importance of transparent financial practices and the integration of environmental sustainability efforts in mosque operations. The implications of these findings suggest that mosques, when effectively managed, can enhance community resilience, promote socio-economic development, and contribute to environmental sustainability. Future research should investigate the long-term impact of mosque-based programs on community well-being and explore strategies for overcoming barriers such as limited resources and resistance to change. By embracing these roles, mosques can continue to serve as pillars of support and transformation within their communities.
The Principle of Da'wah at-Tafhim la Talqin in the Da'wah of Arrazy Hasyim from the Perspective of Jum'ah Amin 'Abdul Aziz
This study analyzes the principle of da'wah at-Tafhim la Talqin in Arrazy Hasyim's da'wah on Youtube entitled "How Noble the Prophet SAW is!" This principle prioritizes on providing understanding (at-Tafhim), invitation, and guidance rather than lecturing (talqin), mocking, and judging in delivering da'wah messages that leave an impression on da'wah partners. The analysis method in this study is Miles and Huberman's content analysis by reducing data, then the data is presented according to categories, then conclusions are drawn. Aiming to find out the constructive meaning of the principle of at-Tafhim la Talqin in Arrazy Hasyim's da'wah, the results of the study show that the at-Tafhim approach in Arrazy Hasyim's videos is able to build understanding and awareness of da'wah partners in understanding and carrying out religious messages. It shows that this approach becomes an effort to convey communicative and educational messages to all groups of societies.
Copyright (c) 2025 Marya Ulfa, Lilis Muchlisoh, Achmad Zaki Ghufron, Maftukhatul Azizah, Moh. Ali Aziz, Alfiansyah Husin
Optimizing the Role of the Master of Ceremony in Hybrid Events: Strategic Approaches for Effective Communication
In the digital era, hybrid events are an innovative solution in combining two elements, namely physical and virtual audiences. This research aims to analyze the role of MC in maximizing audience engagement through effective communication strategies. Using a qualitative descriptive approach with a case study design at several hybrid events. Data collection through observation, interviews and documentation. The research results show that the MC has a very strategic role as the main key in an event. Challenges faced by MC include technical obstacles, involvement of both audiences, and sudden changes to the event schedule. The strategies used to create effective communication include inclusive communication, improvising, two-way interaction, appropriate time management, and the use of nonverbal communication which have proven effective in creating a more interactive and inclusive event atmosphere. This research provides practical guidance and enriches the literature. However, limitations in case coverage and research methods indicate the need for further studies with a more comprehensive approach for more representative results.
Acara Hybrid; Audiens;MC; Strategi Komunikasi
Copyright (c) 2025 Nur Annisa Khoiriyah Annisa, Moh Muslimin, Agus Baihaqi
The Effectiveness of Da'wah Promotion on Television: A Case Study of Damai Indonesiaku TV One in the Sale of Islamic Products
The purpose of this study is to analyze the impact of da'wah promotion in television media on TV One “Damai Indonesiaku” program, on consumer purchasing decisions and increasing sales of Islamic products. This research uses a qualitative approach to explore the meaning, perceptions, and experiences of the figures involved in da'wah promotion and their influence on the sale of Islamic products. This research uses a case study method approach, because this research aims to get a comprehensive picture of the effectiveness of da'wah promotion carried out by “Damai Indonesiaku” TV One. Case studies allow in-depth analysis of the communication process, the preparation of da'wah content, and their impact on the sale of Islamic products. Analysis results from previous research on Islamic product manufacturers showed a positive response to the “Damai Indonesiaku” program. Most of them felt that the program provided great benefits in introducing their products to the wider community. Consumers who watched this program stated that the “Damai Indonesiaku” program broadcast on TV One made it easier for them to choose quality, up-to-date products, in accordance with Islamic teachings. Sales data shows a significant increase in products promoted through my “Damai Indonesiaku” program. This program has proven to be effective in increasing consumer awareness about the importance of choosing halal products and in accordance with Islamic principles.
Copyright (c) 2025 Rhohis Kurniawan, Muhamad Zen, Fatmawati
Framing Analysis of the 2024 Presidential Election Coverage on www.rri.co.id and www.antaranews.com
This research analyzes the framing of news regarding presidential (capres) and vice-presidential (cawapres) candidates in the 2024 election on the websites rri.co.id and antaranews.com. The main focus of the study is how these two media outlets frame news related to the Presidential and Vice Presidential Election of the Republic of Indonesia in 2024. The objective of this research is to identify and analyze the news frames presented by both websites. The method used is a descriptive qualitative approach with framing analysis based on Robert N. Entman's model. The results show that rri.co.id provides a positive framing for the Anies-Muhaimin and Prabowo-Gibran pairs, although there are negative elements. Coverage of Ganjar-Mahfud portrays them as enthusiastic and aggressive candidates, while also highlighting the challenges they face. Meanwhile, on antaranews.com, Anies-Muhaimin is presented positively with word emphasis that influences perception, while Prabowo-Gibran is framed more critically, focusing on survey results and past defeats. Ganjar-Mahfud is also presented positively, but the coverage raises skepticism regarding their collaboration with Timnas Amin.
Interpersonal Communication Between Husband and Wife in Building a Healthy Relationship: A Case Study in Kampung Keluarga Berkualitas Serumpun, Bandung City
This study discusses the interpersonal communication of married couples in building a healthy relationship by applying five aspects of interpersonal communication: openness, empathy, supportiveness, equality, and positivity. This research uses a qualitative approach with a case study method. The subjects were five married couples living in Kampung Keluarga Berkualitas Serumpun, Bandung City. Data collection techniques included in-depth interviews and literature studies. The results showed that the five aspects of interpersonal communication were consistently applied by the couples to build a healthy relationship. The Kampung KB program also played a role in creating a supportive environment for positive spousal communication. In conclusion, effective interpersonal communication is the main foundation for a healthy and harmonious marriage.
Copyright (c) 2025 Mochamad Hafizh Nurhasan, Agus Setiaman, Ira Mirawati
Public Communication Ethics in Da'wah: A Case Study of Controversial Content by KH. Miftah Maulana Habiburrahman (Gus Miftah)
Social media has become the main space for preachers (da’i) to convey religious messages to the wider community. However, the communication methods used often trigger various reactions, especially when associated with diverse social and cultural norms. This study analyzes the virality phenomenon of Gus Miftah's sermons, a preacher known for his assertive and outspoken communication style. This study aims to understand the communication strategies used in his preaching and their impact on public opinion. The research method used is qualitative with a case study approach. Data were obtained through content analysis of viral lecture videos and public responses spread across various social media platforms. The results of the study show that the communication carried out by Gus Miftah has its own appeal because of the use of straightforward language and interactive communication style. However, this strategy also sparks debate, especially related to the ethics of communication in Islamic preaching. This study emphasizes that in the digital era, preachers must be wiser in conveying messages in order to remain effective without causing misunderstandings or controversies that can damage the purpose of preaching itself. Therefore, a deeper understanding of media literacy and communication strategies that are in accordance with Islamic values is needed.
CORRUPTION ERADICATION COMMISSION (KPK) AS AN ANTI-CORRUPTION DA'WAH MEDIA IN INDONESIA
The Corruption Eradication Commission (KPK) was inaugurated in 2004. Since then, many corruption scandals or cases in Indonesia have been revealed, ranging from billions or trillions of rupiah. Of course, the findings of the KPK have surprised many people, it turns out that corruption is rampant and increasingly rampant in Indonesia. So special measures are needed to be able to reduce the number of corruption cases in Indonesia. As a large country, Indonesia should be able to implement strong laws and not discriminate against handling corruption cases. The KPK as a media for anti-corruption preaching in Indonesia seems to have done its utmost to be able to reduce the number of corruption cases in Indonesia, it just takes time and requires the role of all levels of society. The method in this study uses descriptive qualitative research, describing existing phenomena using representative data such as books, scientific journals, online news and other sources that are considered relevant. Literature studies are also used to support this simple research. The preaching or anti-corruption campaign carried out by the KPK has actually been quite optimal, but it requires the role of many levels of society to be able to produce maximum results. The government, through its power structure, must also be able to encourage the Corruption Eradication Committee (KPK) to be more effective in taking action against corruption cases so that related parties are able to consciously realize a corruption-free Indonesia.
Copyright (c) 2025 Satryo Pringgo Sejati, Ahmad Burhan Hakim
Habib Ja'far's Digital Da'wah Strategy on Youtube: Inspiring Through the Log In Theme
There has been no specific research on Habib Jafar's digital da'wah strategy on YouTube with the theme Login, even though the content has reached 14 million viewers. This research is important to understand the strategy of da'wah on social media, especially YouTube. The objectives of this study are 1) How is the Implementation of Habib Jafar's Digital Da'wah Strategy on Youtube with the Login Theme; 2) What are the Factors Affecting Youtube Content with the Login Theme Achieving High Viewrs. The research method used in this research uses the library method with primary data from Habib Jafar's YouTube content, especially the episode “Religion Many Prohibitions Mending Follow Satan?”. Secondary data is obtained from books, journals, and online sources. Data collection techniques were carried out through observation of content elements and documentation of scenes, discussions, and interviews in the video. The results of this study show that Habib Jafar utilizes YouTube as an effective da'wah platform, adapting media ecology theory to deliver messages with an approach that is relevant and familiar to the younger generation. Through a relaxed style, slang, humor, and inviting figures from various backgrounds, he succeeded in opening a space for discussion and providing a broader understanding of Islam. YouTube algorithm optimization, such as the use of the right keywords, interesting descriptions, consistency of uploads, and interaction with the audience, also increases the number of viewers. Content that raises social issues and changes people's views.
Platform YouTube sebagai Sarana Dakwah Masa Kini: Kontribusi Habib Jafar
This research examines the utilization of YouTube as a medium for da'wah by Habib Husein Ja'far Al Hadar, who manages to deliver religious messages with an approach relevant to modern audiences, especially the younger generation. Through the case study method and qualitative approach, this research observes how Habib Jafar utilizes YouTube's interactive features to build active engagement, such as through comments and question and answer sessions. Habib Jafar's preaching is not only informative but also contextualized, where he connects Islamic teachings to relevant social issues such as tolerance, social justice, and peace. This innovation, through visual illustrations and graphic effects, makes the da'wah content more interesting and easy to understand. The results showed that Habib Jafar's approach received a positive response from the audience. Most of the comments contain appreciation, questions, and sharing of personal experiences, creating an active dialog space among the audience. This indicates that da'wah through YouTube allows da'wah to be flexible, reach audiences without time or place restrictions, and create a closer emotional connection with audiences. In conclusion, social media, especially YouTube, has proven to be an effective and inclusive da'wah platform in the digital era. It not only expands the reach of da'wah but also increases the closeness and engagement between preachers and audiences, making it a relevant da'wah solution in the midst of rapid social change.