Busyro: Jurnal Dakwah dan Komunikasi Islam
Busyro : Jurnal Dakwah dan Komunikasi Islam adalah jurnal Fakultas Dakwah yang fokus kajian Ilmu Dakwah (Konsep Dakwah, Media Dakwah, Da’i, Pesan Dakwah) komunikasi yang mengintegrasikan pesan-pesan agama Islam, yaitu Komunikasi Islam Harmonis, Komunikasi Media, Komunikasi Pesantren, Komunikasi Budaya, Conten Media, Komunikasi Massa, Komunikasi Politik, dan isu-isu kontemporer terkait bidang Komunikasi Islam dan Bimbingan Konseling kajian dan nilai-nilai ajaran Islam yang rahmatan lil alamin. P-ISSN: 2715-209X E-ISSN: 2829-8020
Institut Pesantren Sunan Drajat Lamongan, Indonesia
The Effect Of Group Guidance With Self Affirmation Technique On Improving Self Awareness Of Students At Sma It Al Fityah Pekanbar
Students still lack a clear understanding of themselves, their emotions, and their responsibilities. This can impact their self-confidence and behavior at school. Therefore, self-affirmation techniques are important for improving student self-awareness. This study aimed to examine the effect of group guidance services using self-affirmation techniques on improving self-awareness in eleventh-grade students at SMA IT Al Fityah Pekanbaru. This study used a quantitative approach with a one-group pretest-posttest design. Ten students were selected through purposive sampling based on low and medium self-awareness categories. Data were collected using a self-awareness scale consisting of 28 valid items with a Likert scale. The research instrument had high reliability with a Cronbach's Alpha value of 0.916. Data were analyzed using descriptive statistics, the Wilcoxon test, and the normalized N-Gain test. The results showed that before the intervention, 20% of students were in the low category and 80% in the medium category. After eight treatment sessions, 80% of students were in the medium category with substantial score improvements, and 20% reached the high category. The Wilcoxon test results showed a significant difference between pretest and posttest scores with a p-value of 0.005. The average N-Gain score of 0.32 indicated moderate effectiveness. These findings suggest that group guidance services using self-affirmation techniques can improve student self-awareness and can be used as an alternative guidance and counseling intervention in high schools.
group guidance; self affirmation technique; self awareness; senior high school students; guidance and counseling
Copyright (c) 2026 Reza Maha Sari Sopiyah
Hubungan Kualitas Tidur DenThe Relationship Between Sleep Quality and Learning Concentration of Grade VIII Students at SMP Negeri 4, Bogor Citygan Konsentrasi Belajar Siswa Kelas Viii Di Smp Negeri 4 Kota Bogor
Learning concentration is an important aspect that determines students’ success in understanding learning materials. Good concentration enables students to focus their attention on the learning process so that learning objectives can be achieved optimally. One factor presumed to be associated with learning concentration is sleep quality. Good sleep quality plays a role in maintaining cognitive function, memory, and the ability to focus attention. This study aimed to determine the description of sleep quality, learning concentration, and the relationship between sleep quality and learning concentration among eighth-grade students of SMP Negeri 4 Kota Bogor. This study employed a quantitative approach using a correlational method. The population consisted of 351 eighth-grade students, with a sample of 187 students selected through simple random sampling. The instruments used were the Pittsburgh Sleep Quality Index (PSQI) and a learning concentration questionnaire. Data were analyzed using Spearman Rank correlation with SPSS Statistics 25. The results showed that 105 students (56.1%) had poor sleep quality and 82 students (43.9%) had good sleep quality. Meanwhile, 100 students (53.5%) had high learning concentration and 87 students (46.5%) had low learning concentration. The Spearman Rank correlation test showed a correlation coefficient of 0.003 and a significance value of 0.968 (p>0.05). Therefore, there was no significant relationship between sleep quality and learning concentration among eighth-grade students of SMP Negeri 4 Kota Bogor.
sleep quality, learning concentration, junior high school students, PSQI
Preaching Management from the Perspective of KH. Sholeh Bahruddin
From Kiai Sholeh's perspective, religion essentially serves as a guide and savior for his followers. This study aims to understand KH. M. Sholeh Bahruddin's views on religious tolerance and the practice of such tolerance. This type of research is a qualitative study using a phenomenological approach with primary and secondary data sources. Data collection techniques in this study include participant observation, in-depth interviews, and documentation analysis. The results of the study indicate that Kiai Sholeh's views on religious tolerance are practices of tolerance found in Sufism, which include the application of the Galak Gampil fiqh law, comforting behavior, and the application of other fiqh laws. This is reflected in his preaching with the principle of "hugging not hitting, seeking friends not enemies, inviting not mocking, and spreading affection not cursing" as well as adhering to the principle of socializing with non-Muslims, namely "there is no minority or majority society, there is only plurality" to all people without limiting ethnicity, religion, race, or culture. This attitude of tolerance includes a broad and confident attitude, namely the attitude of students who have broad views and a deep understanding of various sciences, both worldly and social sciences.
Copyright (c) 2026 Fauzul Rhohma Dhona Oktavianti, Anang Sholikhudin, Sopiyah, Tasya Indri Oktavia, Dina Khalimatus Sa’diyah
Interpersonal Communication between Teachers and Students in Building Self-Confidence at the Izzatul Islam Bogor Foundation
Students still lack confidence in communicating and demonstrating their abilities. This can occur because communication between teachers and students is not yet optimal. Therefore, interpersonal communication is crucial for building student self-confidence.This study aims to analyze interpersonal communication between teachers and students in increasing self-confidence at the Izzatul Islam Foundation. The background of this study arose because there was a problem of students having difficulty building self-confidence when adapting to a new place, so that it requires the role of teachers in building it. This study used a qualitative phenomenological method through observation, interviews and documentation. The results of this study showed that interpersonal communication carried out by teachers was interactive and supportive. Through a personal approach with attention and motivation given by teachers so that students are more comfortable, open and confident. Students also showed openness that became more confident in adapting to their environment. This study contributes to the development of interpersonal communication in Islamic education, especially in increasing students' self-confidence through effective, open, and supportive communication relationships, and serves as a reference for further research related to interpersonal communication and students' self-confidence.
Interpersonal communication; Teachers and students; Self-confidence.
Copyright (c) 2026 Alpi Amalia, Kholil Nawawi, Fahmi Irfani
The Effectiveness Of Group Guidance Using Role-Playing Techniques Based On Cognitive Reframing In Improving Students Emotional Regulation
pretest-posttest experimental design was employed. The participants consisted of 15 students selected through purposive sampling based on low and moderate levels of emotional regulation. Data were collected using an emotional regulation scale consisting of 26 valid items measured on a Likert scale. Data analysis was conducted using descriptive statistics, the Wilcoxon Signed-Rank Test, and normalized N-Gain analysis.The findings revealed that before the intervention, 20% of students were in the low category and 80% were in the moderate category. After eight sessions of group guidance services, no students remained in the low category, 46.6% were in the moderate category, and 53.3% reached the high category. The Wilcoxon Signed-Rank Test indicated a significant difference between pretest and posttest scores, with a significance value of p = 0.001. Furthermore, the mean N-Gain score was 0.45, indicating a moderate level of effectiveness. Improvements were observed across all aspects of emotional regulation, including emotional acceptance, emotion regulation strategies, goal-directed behavior, and control of emotional responses.These findings suggest that group guidance services using role playing techniques based on cognitive reframing are effective in improving students' emotional regulation. Through role playing activities and cognitive restructuring processes, students become more capable of recognizing, accepting, managing, and expressing their emotions appropriately in various situations. Therefore, this intervention can be considered a practical counseling strategy for enhancing students' emotional regulation in school settings.
Group Guidance, Role Playing Technique, Cognitive Reframing, Emotional Regulation.
Copyright (c) 2026 Mutiara Fadilah, Mahdum, Munawir
Ecological Preaching Communication Strategy as a Response to Social Change in the Digital Era: A Comparative Study of Al-Ittifaq Ciwidey Islamic Boarding School and Fish Bank Indonesia
The global ecological crisis and contemporary social problems compel Islamic institutions to respond through concrete action rather than verbal preaching alone. This study analyzes ecological da'wah communication strategies in responding to social change through a comparative study of Pesantren Al-Ittifaq Ciwidey and Fish Bank Indonesia. Both institutions demonstrate how Islamic theological values are operationalized through action-based programs in distinct institutional contexts. This research employs a qualitative approach using comparative virtual ethnography and netnography on digital platforms, including Instagram accounts and official websites of both institutions. The study applies Contextual Da'wah Theory, Murray Bookchin's Social Ecology Theory, and the Transformative Da'wah framework. Findings reveal three convergent communication strategies: participatory engagement, educational empowerment, and digital amplification. Pesantren Al-Ittifaq integrates organic farming, waste recycling, and a cooperative network empowering 270 alumni farmers, generating a 300% increase in farmers' income since 1993. Fish Bank Indonesia implements circular economy principles through community-based waste management and environmental campaigns. Both institutions demonstrate that ecological da'wah bil hal, combined with strategic digital communication, functions as an effective agent of social transformation. This comparative analysis contributes a theoretical framework for understanding action-based ecological da'wah across different institutional types in Indonesia and recommends the tathwir-tamkin paradigm as a practical guide for designing sustainable ecological da'wah programs.
ecological da'wah; communication strategy; social change; virtual ethnography; Pesantren Al-Ittifaq; Fish Bank Indonesia; bil hal; circular economy
Copyright (c) 2026 Irfan Haniful Qoyyim, Muhammad Fahmi Syihab, Cecep Sunarya
Integration of the Values of Surah Yunus Verse 57 in Guidance and Counseling Practice
Guidance and counseling practices are comprehensively designed to optimize individual’s ability to cope with challenges. The Islamic approach is a holistic approach one that integrates emotional and spiritual aspects. The objective of this study is to examine the concept of values ​​in Surah Yunus verse 57 as the foundation of Islamic guidance and counseling and analyze the integration of these values ​​in guidance and counseling practices. The method used in this study is a literature review. The results of the study indicate that the content of Surah Yunus verse 57 affirms that there are four functions of the Qur'an: teaching, healing (medicine), guidance, and mercy. These four aspects form the primary foundation of Islamic counseling practices, which encompasses the provisio of advice, the healing of spiritual ailments, guidance toward truth, and a approach characterized by compassion.
Guidance and counseling, surat Yunus yerse 57
Copyright (c) 2026 Fatheni Cova Kamil Khairy, Hasan Zaini, Irmman
Communication Management for Young Married Teenagers to Avoid Early Divorce
The phenomenon of early marriage in Indonesia, particularly in Barumun Tengah District, Padang Lawas Regency, is still often characterized by the practice of marlojong, which arises as a response to communication barriers within families. This condition indicates a serious problem in communication patterns between adolescents and parents, particularly those that are still hierarchical and limit the space for dialogue, thus potentially causing conflict and weakening family functions and traditional values. This study aims to analyze the communication barriers faced by adolescents who want to marry within the family and their implications for the marlojong culture. The study used a qualitative method with a phenomenological approach to explore the subjective experiences of adolescents, parents, and traditional leaders in the marital communication process. Data were collected through in-depth interviews, observation, and documentation, then analyzed thematically. The results show that communication barriers arise from hierarchical family communication patterns and unequal power relationships, thus limiting the space for dialogue among adolescents. This condition encourages marlojong as an adaptive strategy to overcome communication deadlocks. The study also found a shift in the cultural meaning of marlojong from a mechanism of customary compromise to a symbol of resistance by the younger generation to family authority. The social and cultural implications of this phenomenon are seen in the weakening of harmonious family relations and customary legitimacy. This research emphasizes the importance of dialogic family communication to maintain the sustainability of local culture.
communication management, early marriage, early divorce
Sufistic Da'wah and Its Challenges in Facing Globalization Currents at Parsulukan Aek Salak and Babussalam Rodang Selamat in Padang Lawas
This study examines the implementation and spiritual development based on Sufistic da'wah and its challenges in facing the currents of globalization at Parsulukan Aek Salak and Babussalam Rodang Selamat in Padang Lawas. Globalization has brought social changes that weaken religious awareness and increase materialistic orientation within society. This condition requires a da'wah approach that is capable of addressing the inner spiritual dimension more deeply. The study employs a qualitative approach with a descriptive method using observation, interviews, and documentation techniques. The findings reveal that the implementation of Sufistic da'wah is carried out through structured spiritual activities such as dhikr, suluk, tawajuh, and continuous spiritual guidance under the supervision of a mursyid. This spiritual development process enhances religious awareness, strengthens moral character, and builds community spiritual resilience. Sufistic da'wah also contributes to maintaining a balance between worldly life and the hereafter while fostering a moderate and inclusive religious character. The challenges faced include the influence of globalization that promotes materialistic thinking, the advancement of information technology, and shifts in religious behavior patterns. This study confirms that Sufistic da'wah remains highly relevant as a strategy for spiritual development in addressing the dynamics of globalization and serves as a solution to moral and spiritual crises in modern society.
Implementation, Sufistic Da'wah, Globalization, Parsulukan, Spiritual Development
Islamic Communication Strategy in Facing AI Disinformation in Padangsidimpuan City: Digital Literacy and Critical Thinking of the Young Generation
The development of Artificial Intelligence (AI)-based technology has increased the production and spread of disinformation in the digital space, posing serious challenges for the younger generation in identifying the veracity of information. This study aims to analyze how Islamic communication strategies can contribute to improving the digital literacy and critical thinking skills of the younger generation in dealing with AI disinformation in Padangsidimpuan, North Sumatra. The study used a qualitative approach with a case study design through in-depth interviews, limited observation, and documentation with eleven informants consisting of religious scholars, digital communication experts, educators, and young social media users. Data analysis was conducted thematically using an interactive analysis model. The results show that the application of Islamic communication principles such as tabayyun (religious inquiry), qaulan sadidan (verification of information), and the ethics of information verification can strengthen digital literacy and encourage critical thinking among the younger generation in evaluating digital information. Furthermore, the role of religious scholars and educators as opinion leaders contributes to building the younger generation's epistemic awareness of the dangers of AI disinformation. This study concludes that integrating Islamic communication values ​​with digital literacy can be an effective strategy in increasing the resilience of the younger generation to information manipulation in the era of artificial intelligence. The authors recommend further research to quantitatively examine the effectiveness of Islamic communication strategies in improving digital literacy. The study also needs to be expanded to include formal education, digital communities, and social media. Furthermore, it is crucial to examine the use of AI technology as an educational tool to sustainably strengthen digital literacy based on Islamic values.
Islamic communication, digital literacy, AI disinformation
Strategy of Dakwah in Empowering the People: a Thematic Review of the Quran
This paper examines the strategy of da'wah in empowering the community by thematically examining the verses of the Qur'an. The background of this study is based on the social reality in Indonesia, where by the end of 2022 the poverty rate has increased to 10.25 percent or around 27.54 million people. This phenomenon shows a gap between Islamic teachings that emphasize worldly and afterlife welfare, with the real conditions of some people who still face unemployment, hunger, and increasing crime rates. This study uses a qualitative method with a library research approach, focusing on tracing the verses of the Qur'an related to the principles of empowerment. The results of the study show that the strategy of da'wah in empowering the community is reflected in various verses that emphasize the importance of fostering community skills, instilling values ​​of independence, and optimizing the potential of zakat, infaq, waqf, and alms. These three aspects are the conceptual foundations in the Qur'an that encourage people to escape dependence, strengthen economic potential, and create sustainable independence. Efficient and professional management of social funds is considered a relevant and effective da'wah strategy in improving the welfare of the community and realizing social justice.
Preaching strategy, Empowerment of the people, Al-Quran and Poverty
Copyright (c) 2026 Siti Rohmah, Farida Rachmawati
The Effect of Group Guidance With Ice Breaking in Improving Social Skills in Teenagers Addicted to Online Games
The rapid development of digital technology has had a significant impact on adolescents’ lives, one of which is the increasing addiction to online games, which affects social skills. Adolescents who experience online game addiction tend to interact less directly with others, have difficulties in communication, and exhibit low levels of empathy and social cooperation. This study aims to examine the effect of group guidance using ice-breaking techniques on improving social skills among adolescents addicted to online games. The study employed a quantitative, quasi-experimental design with a pre-test and post-test model, including an experimental and a control group. The research subjects were adolescents addicted to online games in Bungamas Village, Kikim Timur District, selected through purposive sampling. The results showed that in the group without ice-breaking treatment, there was no improvement in social skills between the pre-test and post-test. Meanwhile, in the group that received group guidance with ice-breaking techniques, there was an improvement in social skills with positive ranks (N = 4) and an average increase of 9.63. The Wilcoxon test results indicated an Asymp. Sig. (2-tailed) value of 0.013 (< 0.05), demonstrating a significant difference between pre-test and post-test scores. Therefore, it can be concluded that group guidance with ice-breaking techniques has a significant effect on improving social skills among adolescents addicted to online games.
group guidance, ice breaking, social skills, online game addiction, and adolescents.
Copyright (c) 2026 Al Ghifari Ahmadi Nadillah, Mirna Ari Mulyani, Sri Hertimi
A Philosophical Study of Peace Counseling from Cognitive Behavioral, Multicultural, Spiritual, and Humanistic Paradigms
The quality of life of individuals and groups plays an important role in building harmonious social relationships through the principles of peace psychology implemented in peace education and realized in peace counseling. However, most peace counseling models still focus on technical and practical aspects, while their ontological, epistemological, and axiological philosophical foundations have not been studied in depth. This theoretical gap has the potential to weaken the scientific foundation and direction of peace counseling intervention development. Therefore, this study aims to examine various peace counseling models from a philosophical perspective as a basis for strengthening counseling theory and practice. The research method used is a literature study of books and journal articles related to peace counseling published between 2019–2025. Data analysis was conducted using qualitative analysis techniques through data reduction, data presentation, and conclusion drawing. The results of the study show that the peace counseling model developed by experts is based on four main counseling philosophies: humanistic, cognitive-behavioral, spiritual, and multicultural. Ontologically, humans are understood as religious, rational, social, and cultural beings who have the potential for both conflict and peace. Epistemologically, knowledge about peace is built through the integration of cognitive-behavioral change, self-awareness, spiritual values, and local wisdom. Axiologically, peace counseling is oriented towards the formation of peaceful, tolerant, compassionate individuals who are capable of building social harmony. Although this philosophy has not been fully studied by model developers, this novelty reveals that spiritual philosophy can be integrated with all guidance and counseling philosophies. Therefore, it is hoped that in the future, counseling model developers will pay attention to philosophical studies as the root of theory and practice.
Copyright (c) 2026 Nurlita Hendiani, Akhmad Fajar Prasetya, Agus Supriyanto
The Effectiveness of Self Management Techniques to Reduce Academic Procrastination Behavior of Grade VIII Students at SMP Negeri 1 Tinambung
Students often encounter various obstacles when achieving their best quality, one of which is academic procrastination behavior. This study aims to examine the effectiveness of self-management techniques in reducing academic procrastination among eighth-grade students at SMP Negeri 1 Tinambung. Academic procrastination is recognized as a major barrier to student achievement, characterized by habitual delays in task completion. The research employed a quasi-experimental method with a pretest-posttest control group design. Data were collected using a Likert-scale questionnaire administered before and after the intervention. The participants consisted of 30 students identified as having high levels of academic procrastination. The findings revealed a significant reduction in procrastination behavior following the group counseling sessions incorporating self-management techniques. These results confirm that self-management is an effective approach to enhancing students' time management and academic responsibili. .
Keywords self-management, academic procrastination, group counseling
Analysis of the Impact of Islamic Propagation Through the Kilau Ramadan Broadcast Program of KJTV on Urban Muslim Individuals in Jember
This study examines the effectiveness of Islamic propagation (syiar) delivered through a local television program, “Kilau Ramadan,” broadcast by KJTV Jember, in shaping the religious understanding and attitudes of urban Muslims in Jember. While television remains a powerful audio-visual medium, the Indonesian media landscape has rapidly shifted due to digital broadcasting transition and increasing audience engagement with social media platforms. These developments encourage local broadcasters to adopt cross-platform strategies and interactive formats to sustain relevance. Using a communication and Islamic broadcasting perspective, this research explores how “Kilau Ramadan” packages religious messages, facilitates audience interaction, and positions itself within current regulatory and ethical standards of broadcasting. The study focuses on audience reception and perceived impacts, including message comprehension, motivation for religious practice, and the program’s relevance to urban daily life during Ramadan. The findings are expected to contribute to contemporary discussions on local Islamic broadcasting in the era of media convergence and to offer practical recommendations for developing contextual, ethical, and audience-centered religious programs.
Copyright (c) 2025 Mahfudz, Zakiyah Romadlany
Mediatization of Religion in the Digital Era: A Case Study of Habib Ja'far's "Login" Podcast in Religious, Media, and Community Relations
This study explores the phenomenon of religious mediatization in the digital era through a case study of the “Login” podcast hosted by Habib Ja’far. The research focuses on how religious practices, clerical authority, and spiritual meanings are transformed through interaction with digital media logic. Employing a qualitative approach with discourse analysis and content observation, the study examines adaptive communication strategies in digital da’wah addressing younger audiences. Findings reveal that Habib Ja’far successfully constructs an inclusive dialogical space where religion emerges as an open, light, and contextually relevant narrative. In this sense, religious mediatization goes beyond message dissemination, becoming a negotiation of identity and authority within the digital public sphere.
Religious mediatization, podcast, Habib Ja’far, digital da’wah, media and society
Copyright (c) 2025 Irfan Haniful Qoyyim, Muhammad Fahmi Syihab
Representations Of Patriarchal Cultural Responses (A Study of Content on Social Media About Sexually Suggestive Dancer)
Social media, as a digital technology product, has become a vital space in the formation and representation of culture, including patriarchal culture. Phenomena such as sexually suggestive dancers on social media platforms like TikTok, Instagram, and YouTube Shorts often spark social reactions that are steeped in patriarchal values such as moral judgment, objectification, and the reinforcement of gender stereotypes. The purpose of this study is to interpret how patriarchal culture is still reflected in social responses to sexually suggestive content on social media platforms such as TikTok, Instagram, and YouTube Shorts. The research methods used were qualitative and ethnographic approaches, with semi-structured interviews conducted with informants. The results of this study indicate that social responses are still heavily influenced by patriarchal cultural values such as objectification, moral judgment, and reinforcement of gender stereotypes against women. It can therefore be said that patriarchal culture is still very strong in the digital space and has an effect on gender inequality on social media.
: Patriarchal culture, social media, sexually suggestive dancers, objectification, and gender stereotypes.
Da'wah Method Through Interreligious Dialogue On the Tiktok Account @Yusuf.Pi.3
The development of social media, especially TikTok, has created a new space for da'wah activities that are not only monologic, but also dialogic, involving adherents of various religions. This study aims to analyze the application of the da'wah method through interfaith dialogue using TikTok. This study highlights how the Al-Bayanuni concept approach related to the da'wah method is implemented through interfaith dialogue using TikTok. The method used in this study is a descriptive qualitative approach with interviews, observation, and documentation as data collection techniques. The results show that the da'wah method through interfaith dialogue on the TikTok account @yusuf.pi.3 refers to the da'wah method according to Al-Bayanuni, which consists of the Sentimental da'wah method (Heart to Heart) demonstrated by the use of polite, firm, and clear language; the Rational da'wah method (Head to Head) demonstrated by opening dialogue sessions and question-and-answer sessions related to Islamic teachings; and the Sensory method (High Value to High Value) demonstrated by the use of visualizations to clarify the meaning of Quranic verses.
Da’wah method, interfaith dialogue, social media
Copyright (c) 2025 Fauji Ilyas, M. Nofrizal Amir, Riva Yahdi Putri
Persuasive Communication Approach in Preserving the Art of Rudat Aik Dewa in Aik Dewa Village, Pringgasela District, East Lombok Regency
Indonesia is known as an archipelagic nation rich in cultural heritage and traditional arts. This diversity is a priceless national asset, but it faces preservation challenges amidst modernization and globalization. The research method used is a qualitative case study in Aik Dewa Village, analyzing persuasive communication in the preservation of Rudat Art, a traditional Islamic art that is threatened by modernization. The persuasive strategy implemented is holistic and adaptive, including internal dialogue, intensive collaboration with schools (PAUD-SMP), and early regeneration from preschool age, as well as the instillation of Islamic moral and spiritual values. The response from the community, especially Generation Z, was found to be positive and participatory (for example in Rudat Kolosal), demonstrating the effectiveness of communication. This success is supported by Rudat's sacred value (ethos) and the credibility of local actors (Rudat Al-Guri). However, the main obstacle is the invasion of digital media, which causes apathy. In conclusion, the sustainability of preservation depends on the ability of communicators to optimize promotional adaptations on digital platforms to remain relevant to the younger generation.
The Effects of Mass Communication on Changes of Public Attitudes and Behavior in the Digital Era
Through social media and online platforms that reach a wide audience, the development of information technology in the digital era has significantly changed the pattern of mass communication. Every message in the media does not stop at conveying information but can also have an impact on the audience. This impact is known as the mass communication effect, which has become a major focus in communication studies. How audiences think, act, and behave is largely influenced by the media. This study aims to discuss the effects of mass communication on changes in attitudes and behavior, focusing on three main domains of human psychology: cognitive, affective, and conative. This research use descriptive qualitative approach and content analysis to emphasize the effects of mass communication on the psychological realm. The results of this study demonstrate that digital media has the ability to construct knowledge, influence feelings, and drive audience action quickly and dynamically. This research confirms that the role of social media as a strategic space requires critical study, especially on the effects of mass communication on understanding the relationship between media dynamics, society, and the process of forming an opinion that has an impact on changes in people's attitudes and behavior.
mass communication, cognitive effect affective effect, conative effect, media.
Copyright (c) 2025 Hendra Prasetya, Muhammad Fahmi Syihab, Umi Halwati
A Mapping of the Interconnections Between Religion, Society, and Media in the Age of Artificial Intelligence.
The rapid development of digital media and artificial intelligence (AI) has transformed the way people live and interact in modern society. Nevertheless, the human need for religion as a source of moral and spiritual guidance remains unchanged. This study aims to analyze the conceptual framework of the relationship between religion, society, and media in the era of artificial intelligence through a literature review approach. Data were collected from relevant sources, including academic journals, books, and scholarly articles, and analyzed using a descriptive-analytical method.The results indicate that religion functions as a spiritual and moral compass in guiding the ethical use of media and AI technologies, ensuring that technological progress aligns with values of justice, humanity, and the common good. Meanwhile, media and AI serve as instruments for disseminating religious values and spiritual education, while society acts as the primary agent that interprets and implements these teachings in the digital sphere. Thus, religion, society, and media constitute three interrelated pillars of modern civilization that cannot be separated, even as the world continues to evolve.
Da'wah Strategy, LDK, Students, Participation, Campus Da'wah , Qualitative
Copyright (c) 2025 Ikmal Maulana Akbar, Dudi Gamal Firmansyah, Ahmad Sarbini
The Role of YouTube as a Digital Da'wah Medium in Preventing Drug Abuse Among Teenagers
This study examines the role of YouTube as a medium for digital da’wah in preventing drug abuse among adolescents. It aims to describe the dangers of drugs, identifies effective prevention strategies, and assesses the contribution of digital da’wah content to youth awareness. The research employs a descriptive qualitative approach based on literature review and content analysis of 12 YouTube videos consistently addressing anti-drug themes. Primary data were obtained from observations of video titles, view counts, durations, and audience interactions, while secondary data were drawn from journals, official BNN (National Narcotics Agency) reports, and relevant literature. The analysis reveals that anti-drug da’wah content combining religious and educational approaches is more effective in attracting adolescents’ attention and encouraging positive responses including intentions to avoid drugs rather than normative preaching. Three dominant strategies identified are persuasive and educational da’wah, collaborative da’wah (featuring interfaith and institutional dialogues such as with the BNN), and creative da’wah through interesting animations and visuals. However, its effectiveness is limited by competition with entertainment content, issues of credibility, and disparities in digital access and literacy. The study recommends strengthening cross-sector collaboration, improving content quality and validity, involving families and educational institutions in anti-drug campaigns, and innovating content formats to make them more appealing to adolescents. These findings support the use of YouTube as an integral part of a holistic strategy for drug abuse prevention.
digital da’wah, drug abuse prevention, adolescents, online media
Copyright (c) 2025 Wiwin Warliah Abdillah, Yahya Auliya Abdillah, Ahmad Mirzaq Miftahul Huda
Da'wah as a Commodity: Analysis of Commodification and Mediatization of Religion in the Religious Talk Show Program of Wisata Hati and Islam Itu Indah
In this modern era, da'wah is often exploited for material gain. Da'wah activities should be used to disseminate Islamic values ​​to its adherents, as the saying "Ballighu 'aani Walau ayat" (convey even one verse). This is different from the religious command, this study aims to analyze the phenomenon of commodification and mediatization of religion in the television da'wah programs Wisata Hati and Islam Itu Indah (Islam Itu Indah). Using qualitative methods through literature study and digital observation, this study utilizes Vincent Mosco's Commodification theory and Stig Hjarvard and Stewart Hoover's Mediatization of Religion theory to understand the dynamics of da'wah message production in the media. The results of the study indicate that both programs underwent a commodification process that included the commodification of content, the commodification of audiences, and the commodification of preaching figures, where spiritual values ​​were processed according to market and broadcasting industry demands. Furthermore, mediatization was seen through message visualization, content segmentation, personalization of ustadz figures, and the integration of entertainment elements that formed a new, more emotive and popular religiosity. The important findings of this study formulated the concept of Hybrid Da'wah, namely a da'wah model born from the negotiation between the sacredness of teachings and the rationality of the media industry. This concept shows the paradox between expanding access to da'wah and the potential for simplifying spiritual meaning. This research contributes to the study of religious communication in the context of modern media culture in Indonesia.
Copyright (c) 2025 Hikmatussahri Ramadan, Ikbal Nursamsi, Asep Iwan Setiawan
The 2024 Election as a Medium of Da'wah and Conceptual and Ideological Political Communication
The general election or election is one of the important and historic moments that many people are waiting for. It is even sometimes in the spotlight of the international world. In 2024, Indonesia has successfully held direct elections. So it can be said that Indonesia is a Muslim country in the world that is able to implement modern democratic values or systems. In fact, elections are an important part of the democratization process in Indonesia. So this moment becomes a medium for da'wah and political communication both conceptually and ideologically. That in the election there will be a communication process both directly and indirectly from the candidates to be able to attract the sympathy of the people. Thus the flow of communication runs carefully. This means that in the democratic process, a model of da'wah or political communication emerges that will be consciously or not accepted by the community. Thus, the public will know how ideological the candidates are to be able to meet the expectations of the community. The research method used is a descriptive qualitative research method, using the approach of political science and da'wah science. Political da'wah is an important part that cannot be let go in elections. Political da'wah becomes a barometer and persuasive communication to get sympathy from the people and this is what then becomes very important in the election process. So that in the process, the Prabowo-Gibran pair was finally able to win the presidential election directly in 2024.
Copyright (c) 2025 Ahmad Burhan Hakim, Satryo Pringgo Sejati
THE CONCEPT OF TAZKIYATUN NAFS WITHIN ISLAMIC GUIDANCE AND COUNSELING: A SPIRITUAL FRAMEWORK FOR UNDERSTANDING MENTAL HEALTH
This study investigates the effectiveness of Tazkiyatun Nafs as a spiritual framework within Islamic counseling for addressing mild to moderate mental health disorders. Adopting a descriptive qualitative design, data were obtained through in-depth interviews and an extensive literature review, then analyzed using thematic content analysis. The findings reveal that the sequential stages of Takhalli, Tahalli, and Tajalli substantially facilitate participants’ emotional regulation, self-reflection, and spiritual awareness. These outcomes contribute to the theoretical advancement of Sufi-oriented Islamic counseling and highlight the potential for integrating this approach into Islamic psychological education and therapeutic practice. The study recommends the development of counselor training programs based on Tazkiyah principles and further empirical investigation involving broader populations and diversified methodologies to enhance the model’s validity and applicability.
Tazkiyatun Nafs, konseling Islam, kesehatan mental, spiritualitas, psikologi Islam.
Digitalization and Religious Moderation: A New Direction for Islamic Religious Education Policy in the Era of Disruption
The era of digital disruption demands a reformulation of Islamic Religious Education (IRE) policy in order to respond to the challenges of globalization of values and technological developments. This article aims to analyze the new direction of PAI policy through the integration of digitalization and religious moderation. The method used is a literature review (LR) with a qualitative approach. Data were obtained from 30 scientific articles published between 2021 and 2025 through Google Scholar and Publish or Perish (PoP), which were selected into 5 relevant main articles. The results of the study show that digitalization plays a strategic role in expanding access to inclusive and interactive religious learning, while religious moderation acts as a filter of values to maintain spiritual and moral balance amid the rapid flow of information. The integration of the two gives rise to a new paradigm of PAI policy that is oriented towards values, technology, and humanism. This policy requires the strengthening of a moderate digital-based curriculum, the improvement of religious digital literacy competencies for teachers, and educational governance that is responsive to the challenges of cyber radicalism. Thus, the new direction of PAI policy needs to be directed towards the synergy between digital transformation and the internalization of Islamic wasathiyah values in order to shape a generation of Muslims who are digitally literate, moderate in character, and globally competitiv.
Digitalization, Religious Moderation, Islamic Education Policy, Era of Disruption
Copyright (c) 2025 Masniatul Ilmiah, Khoirul Anwar , Umi Farihah
Perspektif Santri dan Alumni Ma’had Al-Zaytun Terhadap Program Ekonomi Biru Yang Berkelanjutan: Studi Diskursus Teun Adrianus Van Dijk
The implementation of the blue economy concept as a sustainable development strategy extends not only to the industrial sector but also to Islamic education. Ma’had Al-Zaytun has become one of the pioneers by transforming the ideological ideas of Syaykh Al-Zaytun about the blue economy into a concrete program called “Samudra Biru”, a shipbuilding and marine training project for students. This research aims to examine how the discourse is constructed and received by students and alumni, and how their perspectives are shaped in the context of Islamic education and spirituality. This study uses a descriptive qualitative method with the Critical Discourse Analysis (CDA) approach of T.A. Van Dijk and Joel M. Charon's Symbolic Interactionism theory. Data were collected through in-depth interviews, participatory observation, and documentation studies involving active students and alumni in the maritime field. The results show that the blue economy program at Ma’had Al-Zaytun is a manifestation of discourse transformed into real action, socially accepted through texts, symbols, experiences, and interactions. The discourse not only instills ideology but also fosters ecological awareness and professionalism. Van Dijk’s analysis highlights the role of discourse in shaping collective ideology, while Charon’s theory reveals that the meaning and values of the blue economy are interpreted as responsibility, sustainability, and worship by students and alumni.
Copyright (c) 2025 Ismi Rodhiah, Anjar Sulistyani, Muhammad N. Abdurrazaq
Islam And The Values Of Multicultural Da’wah: Concept And Social Practice
Multiculturalism is an increasingly prominent phenomenon in global society, where individuals from various national, cultural, ethnic, religious, and linguistic backgrounds interact and influence one another. This makes multiculturalism one of the key characteristics of modern society. This study aims to explore the Islamic perspective on the concept of multicultural da’wah and how Islamic values can be applied within this context. The research method used is qualitative with a literature review approach, where data sources are drawn from various references relevant to the study of multiculturalism. The findings indicate that Islam offers principles and values that can serve as a guide in dealing with multiculturalism, such as the concept of Islamic universalism, maqasid al-shariah, love for fellow human beings, and the concept of ukhuwwah (brotherhood). These findings are expected to provide deeper insight into how Islamic teachings can contribute to creating a harmonious and inclusive society amidst diversity.
Dakwah, Multikulturalisme, Islam, Perspektif.
Copyright (c) 2025 Mimi Jamilah Mahya, Roro Sri Rejeki Waluyajati
Da'wah Communication Strategy on the TikTok Account "Qur'an GPT”
his study uses a qualitative research method with the theory of Da'wah Strategy which classifies into three forms of da'wah communication strategies, namely: 1) Rational Strategy, 2) Sensory Strategy, 3) Sentimental Strategy. The focus of this study is on da'wah communication strategies and supporting and inhibiting factors. From the results of the analysis of each da'wah video made by the TikTok account "Qur'an GPT", the researcher got the results, 1) Of the 141 da'wah videos made by the TikTok account "Qur'an GPT" using three forms of da'wah communication strategies, there are 80 videos with the application of Rational Strategy, 9 videos with the application of Sensory Strategy, and 52 videos with the application of Sentimental Strategy. 2) Factors that support and inhibit the da'wah activities carried out by the TikTok account "Qur'an GPT" on social media, both in terms of the da'wah communication strategy used such as the characteristics of the TikTok account "Qur'an GPT" which is a combination of the Qur'an and Artificial Intelligence, as well as from the selection of TikTok social media, so that it can be known what the problems or obstacles are and solutions can be found to these problems.
Da’wah Communication Strategy, Islamic Video Content, Social Media
Copyright (c) 2025 Muhammad Akbar Febriansyah Akbar, Nashihin Sumarjan, Hadi Ismanto
Optimalisasi Platform Digital sebagai Media Dakwah dan Ekonomi: Strategi Peningkatan Pendapatan UMKM di Indonesia
Digital transformation has become a key catalyst in enhancing the competitiveness and sustainability of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Alongside technological advancement, digital platforms serve not only as tools for increasing revenue but also as effective media for Islamic da'wah by embedding religious values within business practices. This study aims to analyze digital platform optimization strategies that support MSME economic growth while exploring the integration of Islamic da'wah values within the context of business digitalization. A qualitative approach was employed using a systematic literature review of 45 academic publications and official reports published between 2020 and 2024. The findings indicate that 88.37% of MSMEs that adopted digital platforms experienced increased revenue, with 66.28% reporting gains of up to 50%. The most widely used platforms include Shopee (50%), Facebook Marketplace (33.46%), and Instagram Shop (28.74%). Identified optimization strategies include dynamic pricing, personalized services driven by artificial intelligence, integration of digital payment systems, and the use of data analytics. Additionally, embedding da'wah content—such as product narratives emphasizing honesty, blessings (barakah), and social responsibility—contributes to building an ethical and trustworthy business image. Key challenges include low levels of digital literacy, infrastructure disparities, and limited promotional resources. This study contributes theoretically by formulating a conceptual framework for platform optimization rooted in Islamic values and offers practical recommendations for MSME actors and policymakers to develop a competitive and ethical digital ecosystem.
digital transformation, MSMEs, digital platforms, Islamic da'wah, revenue strategies, digital literacy
Copyright (c) 2025 Putri Nabila, Risa Nisrina, Muhammad Rizky Habibie, Yusuf Ali