PENGARUH RISIKO, KEMUDAHAAN, DAN KEBERMANFAATAN TERHADAP MINAT BELI DI MALL OF SERANG

Sela Novitasari; Maulana; Zahra Aulia

doi:10.55352/maqashid.v6i02.2278

Authors

Sela Novitasari universitas Pamulang
Maulana universitas Pamulang
Zahra Aulia Universitas Pamulang

DOI:

https://doi.org/10.55352/maqashid.v6i02.2278

Keywords:

Risiko , Kemudahan, kebermanfaatan, minat beli, Mall Of Serang

Abstract

Tujuan penelitian ini adalah untuk menguji dan menganalisis pengaruh persepsi risiko, persepsi kemudahaan dan persepsi manfaat terhadap minat beli di Mall Of Serang. Metode yang digunakan dengan metode kuantitatif. Populasi dalam penelitian ini adalah seluruh pelanggan Mall Of Serang. Teknik pengambilan sampel menggunakan metode purposive sampling dengan jumlah sampel sebanyak 100 orang. Pegumpulan data menggunakan kuesioner dan kemudian dianalisis dengan menggunakan uji statistic dengan metode SEM (Structural Equation Modelling) dengan menggunakan software PLS 3.0. Hasil penelitian ini membuktikan bahwa terdapat pengaruh negatif dan signifikan Persepsi Risiko terhadap Minat Beli, Hal ini berarti semakin tinggi persepsi risiko yang dirasakan pelanggan dalam menggunakan Mall Of Serang, maka semakin menurunkan minat beli di Mall Of Serang. Terdapat pengaruh positif dan signifikan Persepsi Kemudahaan terhadap Minat Beli, Hal ini berarti semakin tinggi kemudahan yang dirasakan pelanggan dalam menggunakan Mall Of Serang, maka semakin besar minat beli di Mall Of Serang. Tidak terdapat pengaruh positif dan signifikan Persepsi Manfaat terhadap Minat Beli. Hal ini berarti semakin tinggi manfaat yang dirasakan pelanggan dalam menggunakan Shoppe, belum tentu dapat meningkatkan minat beli di Mall Of Serang.

Downloads

Download data is not yet available.

References

Ahmada, S.N.B., Shaarib, A., Hussinc, H., Tajudind. M.H., & Hansaram, S.K. (2019). Influence of Perceived Risk on Consumer Attitude and Repurchase Intention among Gen Y Online Shoppers in Malaysian. International Journal of Innovation, Creativity and Change. 6(4).

Basyar, K., & Sanaji, S. (2018). Pengaruh Persepsi Kemudahan dan Persepsi Manfaat Terhadap Niat Beli Ulang Secara Online dengan Kepuasan sebagai Variabel Intervening. BISMA (Bisnis Dan Manajemen), 8(2), 204–217.

Bhatti, A., & Ur Rahman, S. (2019). Perceived benefits and perceived risks effect on online shopping behavior with the mediating role of consumer purchase intention in Pakistan. International Journal of Management Studies, 26(1), 33-54.

Brüseke, L. (2019). The influence of privacy perceptions on online shopping behavior: A comparison between millennials and baby boomers. University of Twente

Chen, C.-C., Hsiao, K.-L., & Wu, S.-J. (2018), Purchase intention in social commerce: An empirical examination of perceived value and social awareness, Library Hi Tech, 36(4).

pp. 583-604.

Cho, Y. (2015). Exploring Factors That Affect Usefulness, Ease Of Use, Trust, And Purchase Intention In The Online Environment. International Journal of Management & Information Systems. 19(1).

Ernawati, N., & Noersanti, L. (2020). Pengaruh Persepsi Manfaat, Kemudahan Penggunaan dan Kepercayaan terhadap Minat Penggunaan pada Aplikasi OVO. Jurnal Manajemen STEI. 3(2).

Faradila, R. S. N., & Soesanto, H. (2019). Analisis Pengaruh Persepsi Kemudahan Penggunaan dan Persepsi Manfaat terhadap Minat Beli dengan Kepercayaan Sebagai Variabel Intervening (Studi pada Pengunjung Toko Online berrybenka.com di Kalangan Mahasiswa Universitas Diponegoro). Diponegoro Journal of Management, 5(3), 239-250.

Farivar, S., O. Turel, & Y. Yuan. (2017). A trust-risk perspective on social commerce use: An examination of the biasing role of habit. Internet Research 27 (3):586–607.

Fauzi, R.U.A. (2021). Does Trust Mediation Benefits and Risk Consumer Perceptions Increase E-Commerce Buying Intention. Asian Journal of Management Entrepreneurship and Social Science. 1(1).

Ghozali, I. (2017). Model Persamaan Struktural Konsep Dan Aplikasi Program.

AMOS 24. Semarang: Badan Penerbit Universitas Diponegoro.

Hadi, M. A., Besra, E., & Verinita. (2025). The Effect of Perceived Risk and Perceived Usefulness on Purchase Intention with Customer Attitude as a Mediation Variable (Survey of Shoppe Consumers in Padang City). Enrichment : Journal of Management, 12(4), 2918-2930

Hair, J., Hult, G., Ringle, C., & Sarstedt, M. (2018). A Primier On Partial Least. Squares Structural Equation Modeling (PLS-SEM). America: SAGE. Publication.

Haryosasongko, F. A. (2015). Pengaruh Persepsi Risiko, Persepsi Kemudahan, Dan Persepsi Manfaat Terhadap Minat Pembelian Online Pada Website Lazada.co.id di Kota Malang. Fakultas Ekonomi dan Bisnis Universitas Brawijaya, 1-6.

Hasan, A. (2018). Marketing dan Kasus-Kasus Pilihan. Yogyakarta: Caps. Hidajat, K., & Setiawan,R. A. (2025). Pengaruh Persepsi Kemudahan, Persepsi Manfaat, terhadap Keputusan Belanja pada Aplikasi Digital Cumart dengan Kepercayaan Pelanggan sebagai Variabel Moderating. Jurnal Pendidikan Tambusai, 6(2), 25–33.

Hing, W,Y., & Vui, C.N. (2021). Malaysian consumers’ purchase intention towards online seafood shopping amid pandemic: The moderating role of the Covid-

19 risk perception. International Journal of Business, Marketing and Communication. 1(3).

Hongjoyo, R.L.Y., Mangantar, M., & Arie, F.V. (2020). Analisis Pengaruh Kepercayaan, Persepsi Resiko, Dan Kualitas Informasi Terhadap Keputusan Pembelian Pelanggan Mall Of Serang. Jurnal EMBA. 10(1) Hal. 548- 556

Hsu, M.H., Chuang, L.W., & Hsu, C.S. (2014). Understanding online shopping intention: the roles of four types of trust and their antecedents. Internet Research, 24(3), 332–352.

Humaidi., Utomo, S., & Lestari, D. (2025). Pengaruh Persepsi Manfaat, Persepsi Kemudahan

Penggunaan Dan Fitur Layanan Terhadap Keputusan Pembelian (Studi Pada Mahasiswa FISIP ULM Di Kota Banjarmasin). Jurnal Bisnis dan Pembangunan, 11(1).

Iqbal, M. K., Amer, S., Raza, A., Mushtaq, H., & Faraz, N. A. (2018). An Empirical Study on the Effect of Perceived Usefulness and Ease of Use on Purchase Intention Throught Mobile Device in Pakistan: A Mediating Role of Online Trust. Europe Journal of Business and Management, 10.

Isma, Hudayah, & Indriastuti (2021). The Influence of Perceived Usefulness, Perceived Ease of Use, And Perceived Risk on Purchase Interestand Use Behavior through Bukalapak Application in Samarinda. International Journal of Economics, Business and Accounting Research (IJEBAR

2023, Kasmiati et al. “No Title 済無 No Title No Title No Title” 1, no. 2 (2021): 167–86.

Agustina, Niken laras. “No Titיליle.” ペインクリニック学会治療指針２, no. 1 (2019): 1–9.

Alvi Rizki Hady’s Utami. “Pengaruh Persepsi Kemudahan, Kepercayaan, Keamanan Dan Persepsi Resiko Terhadap Minat Menggunakan E-Commerce.” Prisma (Platform Riset Mahasiswa Akuntansi) 1, no. 6 (2020): 79–93.

http://ojs.stiesa.ac.id/index.php/prisma/article/view/694%0Ahttp://ojs.stiesa.ac.id/index.php/prisma/ar ticle/download/694/265.

Basyar, Khoirul, and Sanaji. “Manfaat Terhadap Niat Beli Ulang Secara Online.” Bisma Jurnal Bisnis Dan Manajemen 8, no. 2 (2018): 204–17.

Bhatti, Anam, and Shafique U R Rehman. “Perceived Benefits and Perceived Risks Effect on Online Shopping Behavior With the Mediating Role of Consumer.” International Journal of Management Studies 26, no. 1 (2019): 33–54.

Cho, Yoon C., and Esen Sagynov. “Exploring Factors That Affect Usefulness, Ease Of Use, Trust, And Purchase Intention In The Online Environment.” International Journal of Management & Information Systems (IJMIS) 19, no. 1 (2015): 21. https://doi.org/10.19030/ijmis.v19i1.9086.

Hair, Joseph F., G.Tomas Hult, Christian Ringle, and Marko Sarstedt. A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) - Joseph F. Hair, Jr., G. Tomas M. Hult, Christian Ringle, Marko Sarstedt. Sage, 2017.

Hidajat, Koerniawan, and Rezky Agung Setiawan. “Persepsi Kemudahan, Manfaat, Harga Dan Kualitas Produk Terhadap Keputusan Belanja: Peran Moderasi Kepercayaan Pelanggan.” MBR (Management and Business Review) 6, no. 1 (2022): 102–12. https://doi.org/10.21067/mbr.v6i1.6981.

Hing, Wong Yip, and Chok Nyen Vui. “Malaysian Consumers’ Purchase Intention towards Online Seafood Shopping amid Pandemic: The Moderating Role of the Covid-19 Risk Perception.” International Journal of Business, Marketing and Communication 1, no. 3 (2021): 2785–8413.

Iqbal, Muhammad Khalid, Amer Saeed, Ali Raza, Hammad Mushtaq, and Naveed Ahmad Farax. “An Empirical Study on The Effect of Perceived Usefulness and Ease of Use on Purchase Intention Through Mobile Devices in Pakistan: A Mediating Role of Online Trust.” Day Pilgrimage Walks to Cambridgeshire’s Cathedrals, Merrill, John N. John Merrill Foundation 10, no. 17 (2018): 31–35.

Lukitoningsih, Ambar, Bernadetta Diansepti Maharani, and Rafida Siska Islamiyah. “The Effect of Perceived Ease of Use, Perceived Usefulness, Perceived of Risk on Consumer Buying Intention in Fashion Products (Case Study on E-Commerce Shopee Customers in Yogyakarta City).” Journal of Management & Business 5 Nomor 1, no. 1 (2022): 47–62.

Rizal Ula Ananta Fauzi. “Does Trust Mediation Benefits And Risk Consumer Perceptions Increase E-Commerce Buying Intention.” Asian Journal of Management Entrepreneurship and Social Science 1, no. 1 (2021): 25–44. https://www.ajmesc.com/index.php/ajmesc/article/view/1/9.

Robaniyah, Latifah, Heny Kurnianingsih, Program Studi Manajemen, Sekolah Tinggi Ilmu Ekonomi Surakarta, and Jawa Tengah. “The Influence of Perceptions of Benefits, Ease of Use and Security on Interest in Using the Ovo Application.” Journal IMAGE | 10, no. 1 (2021): 53–62.

Salma, Dhea Asyifa, and Paulina Harun. “Terhadap Keputusan Pembelian Melalui Kiblat Beli Mandiri Tabungan Berencana Studi Kasus Pt Bank Mandiri,” 2023, 171–86.

Supriyatna, Wawan, and Zakaria Zakaria. “Pengaruh Persepsi Risiko, Persepsi Kemudahaan, Dan Persepsi Manfaat Terhadap Minat Beli Di E-Commerce Tokopedia Di Tangerang Selatan.” Jurnal Arastirma 4, no. 2 (2024): 495–508. https://doi.org/10.32493/jaras.v4i2.38823.

Utomo, Setio, and Dinda Lestari. “13133-35956-1-Sm” 11, no. 1 (2022).