Strategi Pengelolaan Media Digital Pesantren dalam Membangun Kepercayaan Perspektif Teori The Speed of Trust

Qomaruddin Qomaruddin; Nilna  Fadlilah; Ririn Inayatul Mahfudloh; Nur Fatih  Ahmad; Ahmad Khoiron  Minan; Nelly  Rohmatillah; Hasan  Mahfudh

doi:10.55352/mudir.v8i2.2725

Authors

Qomaruddin Qomaruddin Universitas Qomaruddin Gresik
Nilna Fadlilah Universitas Qomaruddin Gresik
Ririn Inayatul Mahfudloh Universitas Qomaruddin Gresik
Nur Fatih Ahmad Universitas Qomaruddin Gresik
Ahmad Khoiron Minan Universitas Qomaruddin Gresik
Nelly Rohmatillah Universitas Qomaruddin Gresik
Hasan Mahfudh UIN Sunan Ampel Surabaya

DOI:

https://doi.org/10.55352/mudir.v8i2.2725

Keywords:

Digital Media, Pesantren, The Speed of Trust

Abstract

This study aims to identify and analyze the strategic steps of Pesantren Qomaruddin in responding to digital flows and building trust in the digital era through Qomaruddin Media. This research employed a qualitative approach with a case study design, using documentation and interview techniques. Data analysis was conducted using The Speed of Trust theory by Stephen Covey, evaluating five aspects of trust: self-trust, relationship trust, organizational trust, market trust, and societal trust. The results of this study show that 1) Pesantren Qomaruddin's strategic steps in responding to digital flows are carried out through various initiatives that combine traditional values with advances in digital technology; 2) Qomaruddin Media builds trust based on solid principles, demonstrating its integrity, credibility, and capability in managing the pesantren's digital media, but still needs to improve several aspects to remain relevant and contribute positively in the digital era.

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