Strategies for Building Brand Image to Develop The Competitiveness of Madrasah Ibtidaiyah in Tulungagung Regency

Authors

  • Sutiyono Sutiyono Universitas Islam Negeri Sayyid Ali Ramatullah, Tulungagung
  • Imro’atus Solikah Sekolah Tinggi KH. Muhammad Ali Shodiq Tulungagung
  • M. Yusuf Sekolah Tinggi Agama Islam Darussalam Nganjuk
  • Sutrisno Sutrisno Sekolah Tinggi KH. Muhammad Ali Shodiq Tulungagung
  • Muhammad Syaifullah Universitas Pangeran Diponegoro Nganjuk

DOI:

https://doi.org/10.55352/mudir.v8i2.3254

Keywords:

Image, Competitiveness, Educational Strategy, Madrasah Ibtidaiyah

Abstract

This study aims to analyze brand image development strategies and efforts to enhance the competitiveness of Madrasah Ibtidaiyah (Islamic Elementary Schools) in Tulungagung Regency. In the context of increasingly intense competition among elementary educational institutions, Madrasah Ibtidaiyah are required not only to excel academically but also to establish a positive public image within the community. This study employs a qualitative approach using a case study method conducted in several leading Madrasah Ibtidaiyah in Tulungagung. The findings reveal that the brand image of Madrasah Ibtidaiyah is shaped by various factors, including the quality of educational services, teacher competence, student achievements, the strengthening of Islamic values, and effective communication with the community. Furthermore, collaborative strategies involving stakeholders, the utilization of digital media, and curriculum innovation are key factors in enhancing the competitiveness of Madrasah Ibtidaiyah. The implications of this study are expected to serve as a reference for madrasah administrators in designing strategic programs aimed at strengthening institutional identity while ensuring sustainable competitiveness.

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2026-07-08

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Vol. 8 No. 2 (2026): Mudir: Jurnal Manajemen Pendidikan

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