The Effects of Mass Communication on Changes of Public Attitudes and Behavior in the Digital Era
DOI:
https://doi.org/10.55352/kpi.v7i1.2437Keywords:
mass communication, cognitive effect affective effect, conative effect, media.Abstract
Through social media and online platforms that reach a wide audience, the development of information technology in the digital era has significantly changed the pattern of mass communication. Every message in the media does not stop at conveying information but can also have an impact on the audience. This impact is known as the mass communication effect, which has become a major focus in communication studies. How audiences think, act, and behave is largely influenced by the media. This study aims to discuss the effects of mass communication on changes in attitudes and behavior, focusing on three main domains of human psychology: cognitive, affective, and conative. This research use descriptive qualitative approach and content analysis to emphasize the effects of mass communication on the psychological realm. The results of this study demonstrate that digital media has the ability to construct knowledge, influence feelings, and drive audience action quickly and dynamically. This research confirms that the role of social media as a strategic space requires critical study, especially on the effects of mass communication on understanding the relationship between media dynamics, society, and the process of forming an opinion that has an impact on changes in people's attitudes and behavior.
References
Angeline Xiao, “Konsep Interaksi Sosial dalam Komunikasi, Teknologi, Masyarakat,” Jurnal Komunika: Jurnal Komunikasi, Media dan Informatika7, no. 2 (11 Oktober 2018), https://doi.org/10.31504/komunika.v7i2.1486.
Benny Munardi, “Efek Media Massa Terhadap Agama dan Kehidupan Sosial Budaya dalam Pembentukan Moral Dan Kepribadian Masyarakat,” Journal WaraqatVI, no. 2 (2021): 74–83., dalam jurnal waraqat vol. 6, no. 2(2021), hlm 75, https://bit.ly/3EYYqO, diakses 15 April 2022
Bijak Memantau. (2025, September 31). 17+8 Tuntutan Rakyat (Transformasi, Reformasi, Empati). Bijakmemantau.Id. https://bijakmemantau.id/tuntutan-178
Dian Sastro. (2025). Instagram Profile. Instagram. https://www.instagram.com/p/DOIrKcZEetL/?igsh=bHgzMHd4MzM1emNj
Dominick, J. R. (1999). The Dynamics of Mass Communication (6th ed.). Boston : McGraw Hill. https://archive.org/details/isbn_9780072359688_6ed/page/n7/mode/2up
Effendy, O. Uchjana. (2009). Ilmu Komunikasi : Teori dan Praktek. Rosda Karya.
Fatma dan Laili Khoirun, “Persuasi dalam Media Komunikasi Massa,” t.t., 77–95., dalam Jurnal At-Tabsyir Vol. 2, No. 2(2014),Hlm. 78, Https://Bit.Ly/3lvsndh, diakses 17 April 2022
Fitriansyah. (2018). Efek Komunikasi Massa Pada Khalayak (Studi Deskriptif Penggunaan Media Sosial dalam Membentuk Perilaku Remaja). Cakrawala, 18(2), 171–178. https://doi.org/10.31294/jc.v18i2
Krippendorff, Klaus. (2004). Content Analysis : an Introduction to Its Methodology (M. H. Seawell, Ed.; 2nd ed.). Sage.
Kunto Aji. (2025). Instagram Profile. Instagram. https://www.instagram.com/kuntoajiw?igsh=enNyOWsyc20xd25x
McQuail, Denis. (2011). McQuail’s Mass Communication Theory (6th ed.). Sage Publications, Sage Publications.
Muhammad Bisri Mustofa, dkk. (2022). Penerapankomunikasimassa Terhadap Budaya Masyarakat Pada Remaja Di Era Society 5.0. Jurnal KOMUNIKASIA: Journal of Islamic Communication & Broadcasting. https://rumahjurnal.iainsasbabel.ac.id/KPI/article/view/2664/1188. Vol.2, No.2
Mustofa, M. B., Sujepri, A., Mutoharoh, U., & Anggraini, V. (2022). Efek Perkembangan Komunikasi Massa Terhadap Pola Pikir dan Perilaku Masyarakat di Era Society 5.0. In Jurnal Komunikasi dan Penyiaran Islam (Vol. 7).
Napoleon. (2025). Social Media Users in Indonesia at The End of 2024. Napoleon Inc. https://napoleoncat.com/stats/social-media-users-in-indonesia/2024/?utm_source=chatgpt.com
Sherina Munaf. (2025). Instagram Profile. Instagram. https://www.instagram.com/sherinamunaf?igsh=cjFyanBpaGprenBh
Tambunan, N. (2018). Pengaruh Komunikasi Massa terhadap Khalayak. SIMBOLIKA, 4(1), 24. https://doi.org/10.31289/simbollika.v4i1.1475
Vitri Nainggolan, Sintje A Rondonuwu, dan Grace J Waleleng, “Peranan Media Sosial Instagram Dalam Interaksi Sosial Antar Mahasiswa Fakultas Ilmu Sosial dan Politik Unsrat Manado,” t.t., 15.
